Factors Influencing Consumer Decision Making for Luxury Cars

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Added on 2021/04/17

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AI Summary

The assignment explores the key drivers behind consumer decisions when purchasing luxury cars. It delves into the importance of brand awareness and loyalty in shaping customer choices. The report also examines how past experiences, socioeconomic status, and prior information about a brand impact purchasing decisions. Furthermore, it discusses the concept of brand attachment and its role in influencing customer behavior.

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Factors Influencing Consumer Decision Making for Luxury Cars

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