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Strategic Leadership - Mercedes Benz Assignment

   

Added on  2021-04-21

24 Pages1683 Words217 Views
Strategic Leadership- Mercedes Benz
Strategic Leadership - Mercedes Benz Assignment_1
Purpose of StudyDescription of Strategic Situation◆The organization◆Product/Service◆Industry◆Market◆Mission/Vision/ValuesDiscussion of Strategic Issues◆PESTLE analysis◆SWOT Analysis◆SOAR Analysis◆Porter 5 Force Analysis◆Business Strategy◆Gap Analysis◆Summary of Strategic InsightsDesign for Action◆Strategic Plan◆ExplanationConclusion
Strategic Leadership - Mercedes Benz Assignment_2
Mercedes-Benz TaglineTHE BEST OR NOTHING
Strategic Leadership - Mercedes Benz Assignment_3
“
Strategic Leadership - Mercedes Benz Assignment_4
Introduction◆Mercedes- Benz is a global automobile Marque and a division of Daimler-AG.◆Founded in the year 1926 by Karl Benz & Gottlier Daimler.◆The year 1999 saw merger of Mercedes with Daimler to become Mercedes-AMG◆Company introduced a new tagline in the year 2010 “ The best or Nothing” which exemplifies Perfection, fascination and responsibility
Strategic Leadership - Mercedes Benz Assignment_5
Description of Strategic SiutationThe focus here will be on The organization, its product and services, Industry knowledge,market understanding and mission/vision and values of the company
Strategic Leadership - Mercedes Benz Assignment_6

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