The assignment analyzes the financial performance of Apple Inc. from 2007 to 2013, using data from the company's annual reports. It presents various financial metrics such as revenue growth rate (CAGR), operating margins, net income, EPS, and other key ratios. The analysis reveals strong financial performance, with a CAGR of 40.1% in net income and a high of 26.67% in operating margin in 2012. Recommendations are provided for the company's future direction, including maintaining technological secret, collaborating with other industries, and focusing on cost-effective and quality products like iPhone 5c.