Organisation Behaviour - A Case Study on Apple Inc.

Running head: ORGANISATION BEHAVIOUR
ORGANISATION BEHAVIOUR
Name of the Student
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1ORGANISATION BEHAVIOUR
Brief background description
Incorporated on January 3, 1977, Apple Inc. manufactures designs and deals with media
devices, mobile communication, portable digital music players and personal computers. The
organisation deals with a variety of services, software, mobile accessories, third-party digital
applications and content and networking solutions (Blenko et al. 2016). The Apple’s operational
segments are Europe, Americas, China, Asia and Japan. The products and services of the
Company include iPad, iPhone, , Apple Watch, Mac, iPod Apple TV, and a range of professional
and consumer software applications.
The company of Apple was started as a company for computers. However, the
organisation has expanded into a huge company that has expanded more than just computers. In
the year 2001, the Apple became the dominant leader of the market in music players. In 2007
Apple joined the industry of phone in the name of iPhone, which has led to a great successful.
Apple mission and vision
The corporate mission if Apple Inc.’s has changed over the period of time. The
organisation considers the change of the landscape of the business, that influences the potential
of the company boundaries. Apple inc. recognizes the changing environment of the industry and
the market. The current mission statementof Apple is to give the best personal computers all
over the globe, with, iLife, OS X iWork and other professional software. The company leads the
digital music revolution with itswide range of iTunes and iPods online store. The organisation is
specific in enumerating its business outputs (Khan, Alam and Alam 2015). For instance, the
outputs include iPods, Macs, iPods and iPhones. They put more emphasis on the digital
distribution services with the help of the Internet.

2ORGANISATION BEHAVIOUR
The corporate vision statement of Apple functions like a business philosophy and values
specification. The corporate vision of Apple Inc.’s includes the strategic management of the
decisions that the managers of the company make to reach the future of leadership in the variety
of industries where the company operates. The company of Apple introduced a new vision that
deals with making great products that would focus on innovation. They do not believe
complexity rather put stress on simplicity. They aim in deep cross-pollination and collaboration
of their groups, that would allow them to innovate in a way that otheir competitors cannot. The
Apple Inc.’s statement of vision gives specific details on the various areas of the multinational
operations. The corporate vision of Apple indicates a vertical integration strategy. This would
influence the suppliers and the supply chain of the company.
Strategies
Apple Inc., is a market leader in the technology market. Therefore the company is great at
branding and marketing and their products. The Apple provides finest products at best prices
along with maintaining a high profit margins and large market share. The main strategy of the
company is to provide a groundbreaking product with the help of a great team building culture
and a strong development and research team. Along with dictating and changing the movement
for future technology, the company focuses on understanding what the customers want and
therefore improve their present products from the customer feedback. In addition to that they
strategically place the stores in all the large markets and expand abroad in the basis of demand of
products and population. When it comes to price their strategy is to price all products at the top
of the market base price. In terms of promotion the Apples strategy is to expand band sustain on
their strong brand name by always being the trend setter.
Style of the leadership in the organization of Apple

3ORGANISATION BEHAVIOUR
At the time of Steve Jobs that covers the time of 1997 – 2011, leadership of Apple was
known for the autocratic leadership style. In this, the CEO Steve Jobs was managing a wide
range of operations of business. It has been said that at the time when Steve Jobs was in charge,
all the operations were under him. leadership practices of Apple have been changed dramatically
under Tim Cook who is known as the Greatest Leader by the Magazine named Fortune. Tim
Cook proved to be effective, with the introduction of Apple Watch under his leadership.
Besides, Tim Cook has been lauded by representatives for rousing administration and
helping his subordinates to improve as a person. As of now, Apple Inc. faces a noteworthy
authority challenges. Apple Inc. has a progressive hierarchical structure, with eminent divisional
qualities and a frail useful network. The pecking order is a conventional auxiliary component in
business associations (Bolden 2016). The pecking order in Apple's authoritative structure
underpins solid management control in the association. Hypothetically, chain of command
enables top pioneers like Tim Cook to control everything in the association. Through the
progressive system, business capacities and item based gatherings are successfully controlled
through the choices of the CEO and other best officials. This favorable position of Apple Inc's.
corporate structure encourages fast and compelling vital management usage, and aides in setting
up soundness all through the whole association.
Performance management systems of Apple
Performance management is a procedure that gives input, responsibility, and
documentation for performance results. It causes representatives to channel their abilities toward
hierarchical objectives (Mone and London 2018). It fundamentally takes a look at how an
association designs, measures, screens and improves its performance on various levels.