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Marketing and management Marketing and management Executive Summary

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Added on  2021-04-16

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6 References 7 Executive Summary In the laptop and mobile industry, it is seen that Apple has achieved a large market share. Apple's personal computer strategies are its "proprietary operating system and strong graphics-handling capabilities" (Gamble et al, 2012) that give differentiation into apple's Pc's from that of the competitors. In the sector of personal media players, Apple leverages its innovation, technical skill and also the use to develop the iPod shuffle and iPod touch to achieve 73 Percent of

Marketing and management Marketing and management Executive Summary

   Added on 2021-04-16

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Running head: Marketing and management Marketing and management
Marketing and management Marketing and management Executive Summary_1
1Table of ContentsExecutive Summary.....................................................................................................................................1Answer 1......................................................................................................................................................1Answer 2......................................................................................................................................................1Answer 3......................................................................................................................................................2Answer 4......................................................................................................................................................3Answer 5......................................................................................................................................................3Answer 6......................................................................................................................................................6References...................................................................................................................................................7
Marketing and management Marketing and management Executive Summary_2
2Executive Summary In the laptop and mobile industry, it is seen that Apple has achieved a large market share. By taking into consideration competition level it is seen that every version has given good competition to the competitors prevailing in the market. There are many competitors and many are related to Android only. The drawback of iPhone is that it is related to AT&T as a service provider. The company should avail Verizon as a service provider because it has a good coverage in the US. Mac has also achieved popularity. Mac has only 4.2 % of the PC industry and the profit margin is 40 %. It is essential to find a way so that with Microsoft office compatibility can be maintained. In Us and Europe, iTunes is doing a great business but Asia is the real market. It is important that iTunes requires having global content available and also Apple should find a way to deal with artists in Asia to have availability of international movies and music.
Marketing and management Marketing and management Executive Summary_3

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