Marketing Essentials: Roles, Inter-Relation, Mix, and Plan

This report discusses the roles and responsibilities of marketing function, inter-relation of marketing roles, and comparison between marketing mix and marketing plan. It explores the concept of marketing and its importance in decision making. The report also covers strategies used by enterprises to achieve objectives and provides a detailed marketing plan. It concludes with the implementation of a strategic marketing plan using the 7 P's and insights into the marketing budget and promotion layout.