Marketing Essentials: A Detailed Business Marketing Plan for Cadbury

Marketing essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
COVERED IN PPT.....................................................................................................................1
TASK 2............................................................................................................................................1
PART A...........................................................................................................................................1
Compare and evaluate basic marketing plan for Cadbury..........................................................1
Evaluate different tactics applied by organization for attaining business objectives..................4
PART B............................................................................................................................................4
Produce detailed business marketing plan for an organization...................................................4
Design strategic marketing plan that tactically applies use of 7 Ps to attain marketing
objectives ...................................................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing defines as a process that start right after the designing of a good and services,
production of offerings etc. to gaining sales and delivery. Marketing essential is a crucial concept
that is useful to understood the sales techniques within marketing. It is wider scope that involves
marketing functions, selling techniques, publicity, emphasis on marketing mix dimensions etc.
that are significant concept of marketing (Kim and Lee, 2020). To complete this report Cadbury
is a leading British multinational confectionery company in UK that deals in international
market. The company was founded on 1824 where they sold variety of confectionery products to
customers. Further is also involves comparison of Cadbury with their competitor present within
the marketplace that helps in developing tactics strategies so that targets are attained effectively.
At last it includes the basic marketing plan so that overall objective of business is to be attained
successfully.
TASK 1
COVERED IN PPT
TASK 2
PART A
Compare and evaluate basic marketing plan for Cadbury
Marketing mix refers to a tool that is based on seven elements which are mainly used by
company on order to produce or sell the products on wide level. These elements helps Cadbury
to evaluate their current performance within market effectively (Pike, 2020). By using marketing
elements Cadbury do comparison with other company such as Nestle so they they develop tactics
to improve profitabuility and growth in marketplace. Comparison of Cadbury and Nestle are
demonstrated below by using 7 Ps of marketing mix:
BASIS CADBURY NESTLE
Product Cadbury is a leading UK based
company that work globally.
Company provide wide range of
standard products to customers such
as Cadbury Bournville, Dairy milk,
Nestle is a Swiss based company
that offer varieties of products
such as beverages, milk
products, cooking aides,
chocolates etc. The main items
1

Caramel, Oreo, perk, bournvita,
Bytes, Fruit sundae etc. The main
product of Cadbury is Dairy milk
due to which company regain
popularity in international market.
that Nestle offers is Nescafe,
Nestea, Maggie noodles, Maggie
Pasta, Kitkat etc. Hence, to
compete Cadbury leadings I.e.
Bournville or Dairy milk, Nestle
offer Alpino (Cooper, 2020).
Price Cadbury set the prices of their
products as per quality range of
products. Such as for Bournville
they offer high price where they
target elite people. Whereas for perk,
Eclairs, Five Star they follow
competitive pricing strategy where
they charges as per rival to attracts
large base of customers.
Nestle set their price of products
as per individual products, such
as for Nescafe and Maggie
company adopts skimming price
to attracts large base of
customers as these products of
nestle are attractive because of
quality. For other products they
adopts economic pricing strategy
Munch etc. to attract maximum
number of customers effectively.
Place Recently company operate in around
200+ countries mainly in Asia,
European, America continent etc.
and Cadbury sell their products
online where every customer reach
in all over the globe. This developed
company visibility and customer
base in global market due to high
appreciable channel of distribution.
Nestle operate at global level and
their products are easily avail at
superstores, retail shops and in
urban and rural areas. This have
forms of distribution such as
retailers or online stores where
they attracts large base of
customers on global level.
Promotion Cadbury offer several promotional
strategy to advertise their products.
As they adopts the use of
newspaper, tevelvision, use of
Nestle is a leading company that
promote their products using
traditional or modern marketing
where they adopts the use of
2

Marketing essentials
1

INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT.......................................................................................................................3
TASK 2............................................................................................................................................3
Part A...............................................................................................................................................3
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives....................................................................3
Evaluate different tactics applied by organisations to demonstrate how business objectives can
be achieved.............................................................................................................................6
Part B...............................................................................................................................................6
Produce and evaluate a basic marketing plan for an organisation of your choice.................6
Produce a detailed coherent evidence – based marketing plan for an organisation...............7
Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall
marketing objectives...............................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
2

INTRODUCTION
Marketing is defined as a process of buying and selling services and products that help
organisation to fulfil their objectives. Nowadays business organisations are becoming market
oriented which forces them to emphasise upon marketing activities and practices (Al Dhahab and
Jassim, 2021). In this marketing manager undertaker advantage of different type of roles and
responsibilities such as marketing research, promotion, advertisement, brand management,
internal communication and more. Report has been conducted on Cadbury which is operating its
business services as a British multinational confidently organisation founded in the year 1824.
This organisation provides that products and services worldwide which makes marketing an
essential aspect for company. Reports is inclusive of discussion on the role and responsibility of
marketing, marketing plan and marketing objectives of organisation.
TASK 1
Covered in PPT
TASK 2
Part A
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.
Cadbury with Nestle which are as follow:
Marketing Mix Cadbury Nestle
Product Charging is operating as British
multinational organisation which
offer number of products such as
beverages, chocolate, dessert,
biscuits, ice cream and all-season
items.
On the other hand, Nestle offer wide
range of products such as pet food,
breakfast cereal, baby food items
ice cream, bottled water and more.
Price Cadbury undertake use of inclusive
play strategy in order to offer their
On the other side Nestle is an
established company so it offers
3

products and services to consumer
segment.
their services and products in
premium price segment as it have
consumer base is loyal.
Place Cadbury is offering that business
products and services with
approximately 25,000 outlets in the
provinces of United Kingdom,
America etc. As compared to Nestle
Cadbury is having lesser number of
stores however it has been underlined
that organisation as having outlets in
rural areas.
Nestle provide their services and
products at premium price range
that can be afforded by proper level
of income level individual so it
offers their services mostly in urban
areas.
Promotion With the help of various promotional
methods such a social media,
pamphlets, radio and more Cadbury
promote the services and products.
This organisation also invests large
amount of money in promotion and
communication as to influence
consumer attention.
On the other side, Nestle take
advantage of celebrity endorsement
and TV Advertisement to attract
individuals.
People Cadbury is performing its business
operations by recruiting potential and
talented staff members. Cadbury
developing in an effective manner as
it keeps employee satisfied by
providing them non-financial and
financial rewards
Nestle does not emphasize more
upon its employee satisfaction as
this organisation consider business
profit and most important aspect.
Process Different type of processes has been On the other side, nestle emphasize
4