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RESEARCH METHODOLOGY RESEARCH METHODOLOGY Research Methodology

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Added on  2021-04-16

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2 RESEARCH METHODOLOGY RESEARCH METHODOLOGY Research Methodology Author Note: 3.0 Introduction 2 3.1 Research Onion 2 3.2 Research Philosophy 4 3.2.1 Justification of Selecting Positivism Philosophy for the research 4 3.3 Research Approach 5 3.3.1 Justification for selecting deductive approach 5 3.4 Research Design 6 3.4.1 Justification of selecting descriptive design 7 3.5 Data Collection Process 7 3.5.1 Secondary Data Collection 8 3.5.2 Primary Data Collection Process 8 3.5.2.1 Quantitative Data Collection Process 8 3.5.2.2 Qualitative

RESEARCH METHODOLOGY RESEARCH METHODOLOGY Research Methodology

   Added on 2021-04-16

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Running head: RESEARCH METHODOLOGYResearch MethodologyName of the Student:Name of the University:Author Note:
RESEARCH METHODOLOGY RESEARCH METHODOLOGY Research Methodology_1
1RESEARCH METHODOLOGYTable of Contents3.0 Introduction................................................................................................................................23.1 Research Onion..........................................................................................................................23.2 Research Philosophy..................................................................................................................43.2.1 Justification of Selecting Positivism Philosophy for the research..........................................43.3 Research Approach....................................................................................................................53.3.1 Justification for selecting deductive approach........................................................................53.4 Research Design........................................................................................................................63.4.1 Justification of selecting descriptive design...........................................................................73.5 Data Collection Process.............................................................................................................73.5.1 Secondary Data Collection.....................................................................................................83.5.2 Primary Data Collection Process............................................................................................83.5.2.1 Quantitative Data Collection Process..................................................................................83.5.2.2 Qualitative Data Collection Process....................................................................................93.6 Sampling Method and Sampling Size........................................................................................93.7 Data Analysis process..............................................................................................................103.8 Accessibility Issues..................................................................................................................113.9 Ethical Consideration...............................................................................................................113.10 Gantt Chart (Time Schedule).................................................................................................123.11 Summary................................................................................................................................13References......................................................................................................................................15
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2RESEARCH METHODOLOGYChapter 3Research Methodology3.0 IntroductionEvery research is conducted by following the systematic stages to develop a synchronizedprocess. Every researcher tries to formulate a sequential process that would develop the clearunderstanding of the research subject with the appropriate methodological approaches (Bernard2011). In general, the research methodology is applied to the field research where two types ofdata collection techniques are developed, such as primary data collection and secondary datacollection. The study concentrates on the Critical Analysis of Marketing Approach in ToyotaMotor Corporation, which aims to identify the marketing techniques suitable for the company.The study attempts to focus on the business practices undertaken by Toyota Motor Corporationto develop the suitable marketing approach that would turn out to be profitable for the company.Focusing on this context, it is essential to develop the considerable ideas of the internal andexternal market influence. The application of the appropriate methodology would be helpfulenough to formulate an informative research study. The research is based on mixed method, inwhich both the Primary and Secondary Data is collected. The chapter discloses the sequentialuse of the appropriate research methods for developing the clear understanding related to thesubject area. 3.1 Research OnionResearch onion was first introduced by Saunders, Lewis and Thornhill (2009) to describethe systematic research approach for analyzing the research study. The layers associated with this
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3RESEARCH METHODOLOGYresearch onion unfold each of the stage that helps in understanding the research areas in adetailed way. Figure 1: Research Onion(Source: Saunders, Lewis and Thornhill 2009)The first layer described the research philosophy, which is the starting point of theresearch process. The second layer unfolds the appropriate research approach that set thedirection to focus on a particular method. The third layer is research strategy, which depends onthe proper understanding of the exact strategic way to direct the research. The final layerformulates the idea of the scheduled timeframe within which the entire research process isfinished. The further section of the study would present the justification of the selected researchmethod.
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