Business Research Project Report

Business Research Project Report
0

Executive summary
The prime focus of the study is to perform the research methodology and state appropriate
research approach, philosophy and design for conduction of the primary data collection method.
The study also highlights the required process for the quantitative and qualitative questionnaires.
Sample size and technique has also been mentioned in the study.
1

Table of contents
1. Research Methodology................................................................................................................3
2. Summary of the findings...........................................................................................................12
3. Conclusion.................................................................................................................................13
References......................................................................................................................................14
2

1. Research Methodology
Introduction
Research methodology can be coined as a systematic plan for conducting a research on a proper
basis. Quantitative and qualitative research methods can be derived from the research methods,
surveys and experiments. This can also be a theoretical analysis that is associated with different
principles and methods of the research as a branch of knowledge. The research methodology
consists of research onion, research philosophy, design and approach. Along with this, the study
would also encompass of different methods of data collection, sampling size, ways and
interpretation of the findings of the study.
Research Onion
Figure 1: Research Onion
(Source: Saunders et al., 2009)
Research onion is based on three different types of philosophies of Ontology, Epistemology and
Axiology. Choosing the most appropriate philosophy is the major concern for carrying out a
research on a smooth basis. These three mentioned units are above the first layer of the research
onion. The first layer encompasses of positivism, realism, interpretivism, pragmatism and
objectivism (Saunders et al., 2009). The second layer is all about the approaches including
deductive approach and inductive approach. In order to conduct a general research, there are
different strategies like surveys, case study, experiments, grounded theory or action research.
3