Impact of External and Internal Factors on Business - SWOT and PESTEL Analysis

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Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Discuss how external and internal factors impact on business..............................................3
SWOT Analysis......................................................................................................................3
How company effect in reference External Environment......................................................5
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9
Books & Journal:....................................................................................................................9

INTRODUCTION
Business environment is a wider and broader term which consists of different types of
organisations and people. The market size and business environment is changing at rapid
scale which makes it essential for organisation to focus on most efficient manner so that
goals are achieved (Arun, 2018). Main Purpose of this report is to critically understand the
importance of business environment. Morrison’s, a large supermarket chain headquartered
in United Kingdom. This organisation deals in daily consumable items and other related
products. This report comprises of external and internal factors that impact upon business
and different ways in which the organisation can impact on external environment.
MAIN BODY
Discuss how external and internal factors impact on business
Businesses are affected by both external and internal factor right larger context which
are needed to be properly determined so that decisions are carried out accordingly. In relation
of selected organisation, there are also affected by both the external and internal factors
which are further discussed as follows-
SWOT Analysis
It is a tool which is used by individuals or organisations in order to analyse and
determine their internals capabilities by accessing to strength, weakness, opportunities and
threats. It has also become important in business to use these tools so that analysis is made
properly. So Morrison’s SWOT analysis discussed as below-
Strength
 Main strength of Morrison’s is that it is located at a global scale and it has a strong
presence all around the world which makes it easier for them to carry out their
business activities.
 Strength of companies that it has a large customer base through which they are able to
easily operate (Büyüközkan, 2019).

Weakness
 Morrison’s has a limited geographical access and reach compared to other big brands
like Tesco, Sainsbury, and Amazon.