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Environmental Analysis for Morrisons: PESTLE and SWOT Analysis

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Added on  2023-01-12

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This presentation provides an in-depth analysis of the environmental factors affecting Morrisons organization. It covers the micro and macro environment, PESTLE analysis, SWOT analysis, competitor information, and concludes with recommendations.

Environmental Analysis for Morrisons: PESTLE and SWOT Analysis

   Added on 2023-01-12

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Business Analysis
Environmental Analysis for Morrisons: PESTLE and SWOT Analysis_1
Content
Introduction
Environmental Analysis
Competitor Information
Conclusion
References
Environmental Analysis for Morrisons: PESTLE and SWOT Analysis_2
INTRODUCTION
Environmental analysis is the process to determine micro
and macro environment of an organisation. In this project,
Morrisons has been selected for environmental analysis of
organisation. It is very essential for strategic decision
making process by managers through PESTLE and
SWOT analysis of an organisation.
Environmental Analysis for Morrisons: PESTLE and SWOT Analysis_3
Environmental Analysis
Environmental analysis is described as to examine internal
and external factors of an organisation which affects its
stability and growth. This is a strategic tool used to identify
the level of threat which is to be controlled by strength and
opportunities of an organisation. The business environment
is further classified on the basis of micro and macro
environment which are as follows:-
Environmental Analysis for Morrisons: PESTLE and SWOT Analysis_4

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