MGT302A/BIZ303: Strategic Management

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Title: Strategic Management
Name of the Student:
Name of the University:

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Executive Summary
Strategic management is a continuous process in which the planning takes place
regarding how the business objectives of the organization, here Woolworths Group, can be met
through their business activities. The assessment discusses about the Australian retail company,
Woolworths Group. This company is one of the most important companies, which provide
service to the consumers in the most efficient way. The greatest target of Woolworths above all
is to attain the satisfaction of the consumers. The assessment initially, gives a brief introduction
about Woolworths Group. Then it evaluates the framework and the environment of the company.
This evaluation is divided into external and internal analysis. Then the competitive rivalry is
discussed. Further, the vision, goals and initiatives of Woolworths under the head of Strategy
Formulation and Choice is discussed. The assessment then provides with certain
recommendations for the improvement of Woolworths, followed by the concluding remarks.

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Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
External environmental analysis......................................................................................................4
Porter’s Five factor Analysis.......................................................................................................4
Bargaining power of the buyers...............................................................................................4
Bargaining power of suppliers.................................................................................................4
Industry substitutes..................................................................................................................5
Threats of new entrants............................................................................................................5
Rivalry among competitors......................................................................................................5
PESTEL analysis.........................................................................................................................5
Political and Legal environment..............................................................................................5
Socio-cultural environment.....................................................................................................6
Internal environmental analysis.......................................................................................................6
Resources.....................................................................................................................................6
Capabilities..................................................................................................................................6
Core competencies.......................................................................................................................6
Value Chain Analysis......................................................................................................................7
Inbound logistics..........................................................................................................................7
Operation.....................................................................................................................................7
Outbound logistics.......................................................................................................................7
Marketing & Sales.......................................................................................................................7
Customer service.........................................................................................................................7
Analysis of Competitive Advantage................................................................................................7
Strategy Formulation and Choice....................................................................................................8

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Recommendations............................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11