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BUSM3125 - Strategic Management of Woolworth Supermarket: Assignment

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Royal Melbourne Institute of Technology

   

STRATEGIC MANAGEMENT (BUSM3125)

   

Added on  2020-03-04

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This report includes strategic management of a well-established retail organization in Australia, i.e.Woolworths Supermarket. The discussion analyzes the internal and external environment of the organization by using different tools, like Porter’s five forces and PESTLE analysis. Furthermore, it describes the capabilities and resources of the organization and related issues in both the external and internal environments.

BUSM3125 - Strategic Management of Woolworth Supermarket: Assignment

   

Royal Melbourne Institute of Technology

   

STRATEGIC MANAGEMENT (BUSM3125)

   Added on 2020-03-04

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Running Head: STRATEGIC MANAGEMENT 1Strategic Management of Woolworth Supermarkets
BUSM3125 - Strategic Management of Woolworth Supermarket: Assignment_1
STRATEGIC MANAGEMENT 2Executive Summary Strategic management is a significant aspect for each and every organization. The people at organization should make efforts to manage its operations and processes strategically. It plays an important role in the retail industry. The Australian retail industry comprises several businesses and organizations. This industry is one of the most powerful industries in the world. Major players in the industry are Coles, Wesfarmers Limited etc. This report includes the strategic management of Woolworths Supermarket. The strategic management of the company isanalyzed by conducting the external and internal environmental analysis. Different tools of strategic analysis are used identifying the factors of environment. These factors are impacting thegrowth and performance of Woolworth Supermarkets. Furthermore, it discusses internal environment analysis of the organization by identifyingits resources and capabilities. In the retail industry, the growth of Woolworth is affected by the threat of competition and threat of substitutes. PESTLE analysis of the organization indicates that most of the external factors in the country are favorable for the organization. At the end, this report will identify the issues of external and internal environment, which it is facing in this competitive business environment. The organization can deal with these issues by considering these recommendations. It will be beneficial for the organization’s performance and profitability.
BUSM3125 - Strategic Management of Woolworth Supermarket: Assignment_2
STRATEGIC MANAGEMENT 3Table of ContentsIntroduction.................................................................................................................................................4Company Description..................................................................................................................................4External Analysis........................................................................................................................................4PESTLE Analysis....................................................................................................................................5Political Factors...................................................................................................................................5Economic Factors................................................................................................................................5Social Factors......................................................................................................................................5Technological Factors..........................................................................................................................6Legal Factors.......................................................................................................................................6Environmental Factors.........................................................................................................................6Porter’s Five Forces Analysis..................................................................................................................7Industry Rivalry...................................................................................................................................7Threat of new entrants.........................................................................................................................7Bargaining Power of Suppliers............................................................................................................7Bargaining Power of Buyers................................................................................................................8Threat of Substitutes............................................................................................................................8Internal Analysis..........................................................................................................................................8Resources, capabilities and core competencies........................................................................................9Effective Supply Chain Process...........................................................................................................9Brand Reputation.................................................................................................................................9Effective Top Management.................................................................................................................9Innovation and Integration...................................................................................................................9Human Resources..............................................................................................................................10In-store services.................................................................................................................................10Issues.........................................................................................................................................................10Environmental and community issues...................................................................................................10Threat from competitors........................................................................................................................11Weak Staff morale.................................................................................................................................11Recommendations.....................................................................................................................................11Conclusion.................................................................................................................................................12References.................................................................................................................................................13
BUSM3125 - Strategic Management of Woolworth Supermarket: Assignment_3
STRATEGIC MANAGEMENT 4Introduction Strategic management is the process for analyzing the current strategy and finding out theefficiency and position of organization in industry. It is helpful for developing more beliefs and value systems for a company. This report includes strategic management of a well-established retail organization in Australia, i.e. Woolworths Supermarket. The discussion analyzes the internal and external environment of the organization by using different tools, like; Porter’s five forces and PESTLE analysis. Furthermore, it describes capabilities and resources of the organization and related issues in both external and internal environment. Company Description Woolworths Supermarkets is one of the Australian leading players with broad retail business throughout New Zealand and Australia. It is the second largest retail organization in Australia in terms of revenues after Wesfarmers Limited. The organization has started its business operations in the year 1924 by launching its first store in Sydney. In the year 2012, the organization has become one of the largest retail stores in Australia and New Zealand. This is thesubsidiary of a well-known brand, i.e. Woolworth Limited. It operates different brands, such as; Dick Smith Electronics, Safeway Supermarkets, Big W, BMS, Tandy etc. Currently, Woolworth has 1000 retail stores across Australia, from which 968 are supermarkets and 19 are convenience stores, which carry similar logo of Woolworths. Mostly, the company sells the groceries, like; fruits, vegetables, meat, packaged food products etc. with this, it also sells magazines, stationary goods and DVDs. With Coles, this organization makes a duopoly of supermarkets in Australia, accounting approximately 80% of the Australian industry (Woolworths, 2017). Here is the discussion about the internal and external environment of the Woolworths Supermarkets and the factors, which impact the growth and performance of the organization in Australian retail industry. External AnalysisIt is very important for each and every organization to understand the impact of external environment on the growth and profitability of the strategies of organization. There are some
BUSM3125 - Strategic Management of Woolworth Supermarket: Assignment_4

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