Conclusion 7 References 8 Introduction In this research we are going to discuss the aspects of leadership and change management by taking the case of the Chinese leader Jack Ma who established Alibaba group in 1999 which is the first website that helps small businesses to leverage innovation by the strategy of business-to-business online. They stated that he was the richest men in the China with a fortune equivalent to $25 billion (Stone & D’onfro, 2014) Application of Generic Approaches to Leadership Jack Ma’s traits and