Visitor Behavior: Tourism Strategy and Event Organization in Sydney

[Visitor Behaviour]
2019

Visitor Behavior: 1
Executive Summary
This report is summarizing about the tourism industry of Sydney, the techniques and
method which they use to improve the tourism is explained in detail in this report. A case file
of Sydney is described in the report in which the concern is discussed which is related to
improve tourism of Sydney which was affected adversely in winters due to less number of
tourists visit. For improving it new idea is provided by organizing event for the same. This
case study is done by considering a travel agency, these events are managed and organized by
implementing innovative ideas to attract tourist towards Sydney, also the long term and short
term goals are discussed.

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Table of Contents
Introduction......................................................................................................................................3
Tourism Industry.............................................................................................................................3
Case Study.......................................................................................................................................3
Event Organization..........................................................................................................................4
Long-term and short Term Recommendations................................................................................5
Promotional techniques:..................................................................................................................6
Theories of Tourism........................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Visitor Behavior: 3
Introduction
In this assignment the study is conducted on tourism strategy of Sydney, as due to
decrease in the number of tourists which is affecting economy of Sydney and industries of the
city including hotels, restaurants, retailers of city and other businessmen as well. In this project
by covering the strategies, theories which are introduced by the tourism companies related to
management principles a promotional event is announced and the main promotion of this event is
to increase number of tourist and crowd in Sydney so that all the industries going through
challenges they over come from the situation.
Tourism Industry
An act of touring and travelling is known as tourism and the industry which maintains the
all services including hospitality, their arrival and departure etc. is known as tourism industry.
Tourism is an act which connects not only people but also connects religion, culture and
business. For every country tourism plays a vital role in development and growth of economy.
Tourism industry has a vast source of developing revenue because it is not bounded with any
nation boundaries. Revenue of the business connected with the tourism industry . If tourism of
any country is decreasing than it will effect on its economy. The businesses which are aligned
with the industry will also get affect. However tourism helps two nations in their relations, it also
increase the chance of investment in market of country by other multination brands.
Case Study
Introduction: During the season of winter it was observed number of tourists were less
compare to other season due to which industries over there for example hospitality industry food
industry, retailers etc. they were getting affected by unexpected visit of tourist and that was very
less as per the data of annual visit of tourist in Sydney. A travel agency named with Destination
NSW its statistics examined that the number of tourists decreased in the winter suddenly which
not only affect their business but also other industries start facing issues with the financial and
other expenditures. So they decided to organize an event in the winter season to attract tourists