Understanding Visitor Behavior and Promoting Sydney Cultural Parade in Winter

Visit Behaviour
VISI

VISIT BEHAVIOUR 1
Executive Summary
The main aim of this report is to understand the behaviour of visitors. Sydney is
popular for its adventures but it is founded that the visitors came in less number in winter due
to which the sales of hotels and restaurants are affected. In this report, travel agency
“Destination NSW” organise the new event to attracts the visitors towards the country in
winter season. New Parade culture event has been organised and promote it with the use of
different promotional tools. It attracts the number of people towards the city in winter season.

VISIT BEHAVIOUR 2
Contents
Introduction................................................................................................................................2
Findings......................................................................................................................................2
New Event..............................................................................................................................2
Long-term and Short-term recommendation..........................................................................3
Long term recommendation................................................................................................3
Short term Recommendation..............................................................................................5
Infrastructure..........................................................................................................................6
Promotion Techniques............................................................................................................7
Appraise theories and strategies to create..................................................................................9
Conclusion................................................................................................................................10
Bibliography.............................................................................................................................11

VISIT BEHAVIOUR 3
Introduction
Tourism is the business of attracting, entertaining and accommodating tourist. The
people who visit the country from the other country are known as a tourist. It is essential for a
country to organise the different and new events so that a large number of people are attracted
or get attracted towards the country (Lamers, Van der Duim, & Spaargaren, 2017).
Nowadays, people are more influenced towards the different places to visit due to which it
requires to organise attractive events for tourist. In this paper, the discussion is made on the
visit behaviour of an individual.
In this report, the new event is frame by the tourist agency “Destination NSW” in
order to attract people in large number. After that, the recommendation will be given to the
industry in order to increase the visitation during the winter month. Promoting techniques are
also suggested as per the travel agency to attain success in attracting the people.
Findings
New Event
The new event will be organised by Destination NSW “Sydney Cultural Parade”. It is
a classic featuring colourful floats, marching bands, international troupes of acrobats, lively
dragons, traditional cultural dresses, famous personality and the many others tableau. The
parade will organise in the country in the winter months under the high sun rays. The parade
is organising in the main street of Sydney in an attractive and colourful way. It is the
traditional and cultural parade of Sydney that attracts the people to visit the place. The
purpose of organising this parade in winter is to tell the people about the famous personality
who protects them.