Market Entry Strategy for 23rd Street Distillery in Dubai

Running head: 23RD STREET DISTILLERY - DUBAI
23rd Street Distillery – Dubai
Name of the Student:
Name of the University:
Author Note:

23RD STREET DISTILLERY - DUBAI1
Table of Contents
Market Entry Strategy................................................................................................................2
Distribution Strategy..................................................................................................................4
Pricing Strategy..........................................................................................................................5
Communication Objectives........................................................................................................6
Target Audience.........................................................................................................................7
Key message per target audience...............................................................................................7
References..................................................................................................................................9

23RD STREET DISTILLERY - DUBAI2
Market Entry Strategy
As opined by Blythe and Martin (2019), market entry strategy is termed to be a
strategically planned distribution and delivery method of the products and services a
company wishes to offer to an entirely new target market. In this connection, this report is
focused on suggesting a market entry strategy for the product twenty-third street distillery
concerning its entry in Dubai. To fulfill the same, the owner of the concerned product needs
to undermine the following specified steps that would help the same to enter the desired
market.
 Set clear goals – To understand what is to be achieved in the new market of Dubai.
 Research the market – Fostering every possible means to understand the depth of the
new market of Dubai.
 Research the competition – To clearly understand the existing and intense rivalry in
the new target market to have a better idea of challenges as well as opportunities.
 Choosing the market entry mode – As per the market condition states, there are many
modes to enter the market. It may be merging or acquisition with an existing
company, a franchise or an entirely new start-up firm.
 Figuring out the financial needs – To understand whether the concerned product
needs a financial back-up in order to enter the new market and what legal
considerations are to be undertaken for the same.
 Developing the strategic document – After the working out with the details of the
strategy, the next step would be to create a legalised document of the same and get the
blueprint done to move forward with the considerations of the business.
Based on the above illustrations the report tends to state that the best market strategies
for the concerned distillery product in the market of Dubai would be direct exporting,