THE BUSINESS MANAGEMENT

INTERNATIONAL
BUSINESS
MANAGEMENT –
ASSESSMENT 2
STUDENT DETAILS
STUDENT DETAILS

BUSINESS MANAGEMENT 1

BUSINESS MANAGEMENT 2
Table of Contents
Introduction................................................................................................................................2
Chosen entry mode.....................................................................................................................3
Reasons for the success of the venture.......................................................................................5
Operational strategies and the corporate objective....................................................................7
The intended organizational design...........................................................................................8
The scope for expansion within the chosen market...................................................................9
Financial capital requirement.....................................................................................................9
Staffing policy – Geocentric policy.........................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

BUSINESS MANAGEMENT 3
Introduction
There are various ways through which an organization can take entry into another
market such as franchising, joint ventures, licensing, partnering up, direct exporting, turnkey
solution, etc. Selected SME for this report is “Just Bliss”. Currently, it is located in the
Adelaide Hills of South Australia. Just Bliss is planning for expanding its operations in the
Philippines. For expanding the market in the selected location, it is extremely important to
choose the market area wisely. Reason behind selecting the Philippines is that the country has
the 28th-largest consumer market for the chocolate and it is estimated that the chocolate
confectionery segment generates about $60million yearly with an annual increase of 3.3%
CAGR (Santandertrade.com, 2019). Apart from this, the top 10 markets for the consumer are
United States, China, Japan, Germany, India, France, Italy, etc (Santandertrade.com, 2019).
In this report, there will be a discussion regarding the chosen entry mode in the Philippines
market. This entry mode will be selected by considering the effectiveness of the closet
contender. Apart from this, various measures will be discussed through which the weakness
of the business house can be overcome effectively and efficiently. The scope of expansion in
the Philippines market will also be incorporated in this report.