Destination Management Services

24 DESTINATION
MANAGEMENT SERVICES

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1 ...........................................................................................................................................3
Examination of features and characteristics defines range of global destination........................3
Description on different core resources and attractions for range of global destination.............4
Analysis on the value of different features of destination...........................................................5
Critical analysis on destination management at national............................................................6
PART 2 ...........................................................................................................................................6
Define the concept of destination management and key benefits and objectives of destination
management. ...............................................................................................................................6
Description on role of destination management at national, regional and local level.................7
Critically analyse the role and performance of destination management....................................9
PART 3 ...........................................................................................................................................9
Evaluation of the destination life cycle and implication on destination management.................9
Appraisal the role of destination management at different stages.............................................10
Critical evaluation on priorities of destination management.....................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Destination management is termed out as professional service with firm local knowledge,
expertise and resources and to work with design and implementation of activities, events and
transportation etc. Therefore, destination management is coordinated activity that includes all
elements that makes up destination effective and this includes attractions, access, pricing and
marketing (Rubio Urios, 2019). This term mainly aims to control socio-cultural, environmental
and economical dimensions.
The present report is based on Tourism destination as Australia, Italy, Vietnam and Nepal
etc. Thus, the main purpose is to provide the direction and support for undertaking sustainable
development and growth that improve the tourism offer and aids to generate profitability for
tourism.
Henceforth, study will lay emphasise on features and characteristics that defines the
range of global destination, key beneficial aspects and objectives of destination management.
Therefore, assignment will cover role of destination management at national, regional and local
level. Lastly, evaluation will be conducted on life cycle of destination and its implication on
destination management.
PART 1
Examination of features and characteristics defines range of global destination.
Tourism destination termed out as city, town and any other area that depends on
significant extent on profitability from tourism state region that is marketed or markets itself as
the place of tourism (Đorđević and Kostić, 2019). Henceforth, destination is termed out as place
in which visitors spends at least one night and also evidence products of tourism such as
attraction, support service and complete resources of tourism that defines management,
administrative boundaries, physical and have well known image.
Features of the global destination- It is inclusive of quality, authenticity, uniqueness ,activity
option. This is termed out as the combination of the all elements that makes the destination
different from one another. Henceforth, these as are-:
 Quality- The high quality termed out as the key guiding value to the tourism
development. In order to enhance the brand image of the destination, this is crucial to
keep the pleasing and clean appearance, effective and friendly hospitality services and
customer oriented operations.

 Authenticity- This is defined as letting the distinctive local flavour of the community
that shine through number of the ways that create and produce sense of place.
 Uniqueness- It is termed out as the edge that makes the attraction in community and this
must be apart from the competition ( Ojo and Yus 2020).
 Drawing power- This needs to be measured in terms to the number of visitors that travel
to specific distance to visit the community and they will repeat visits.
 Activity options- It is one of the crucial characteristics of the destination. In this way, the
core focus needs to be given on the sites, building, facilities etc.
Characteristics of destination- These are summarized as-;
 The area that is chosen by tourist as the target of his travel.
 This has to provide the integrated experience for the tourist.
 This must be containing of the lot of individuals that are being concerned on who are
operating with one another.
 It is the place that is containing of the tourism attraction, product services and other
background services that are crucial for spending at least one day.
Description on different core resources and attractions for range of global destination.
The core resources and attractors defined as key motivators that aids to visitation to a
destination. These are the crucial components that aids to bring success and profitability to the
global range of tourism destination (Fyall, Tasci and Atzori, 2019). Henceforth, the factors to
the different core resources and attraction are the fundamental source that influence the tourist to
choose one destination over another. Therefore, these factors falls under the categories as
climate, culture, mix of different activities, history, special events and entertainment etc.
Thus, Tourism experience is linked with wide range of physical resources of destination
and this is one of the crucial components that dominates as the factor of the competitiveness. For
example- the most of the travellers are attracted by the Vietnam due to wonderful natural beauty.
It is country that has the wide history and ancient traditions. This place has varied historic
attraction and old temples. It is famous for island as Con Dao islands and cham island, marble
mountains, Tam coc, Temple of literature in Hanoi, Bac Ha market etc. Henceforth, this can be
stated tat the destination climate and physiograohy is one of the perameter that can be taken as
core attractivness around the components that needs to be cratively developed.