Destination Management Services

24 Destination Management
Services

Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
An overview of each global destination.................................................................................3
Common features and characteristics of global destinations.................................................4
Assessment of core resources and attractions........................................................................5
Analysis of different characteristics.......................................................................................6
Critical analysis of the key characteristics of the destinations...............................................6
PART 2............................................................................................................................................6
An analysis of the concept of destination management and the key benefits and objectives of
destination management.........................................................................................................6
An appraisal of the role of destination management organisations at national, regional and
local level responsible for managing a destination.................................................................7
A critical analysis of the role and performance of destination management organisations at
national, regional and local level in managing a tourism destination....................................9
Justified recommendations for improvements........................................................................9
PART 3..........................................................................................................................................10
An evaluation of the destination life cycle and the implications this has upon destination
management..........................................................................................................................10
An appraisal of the role of destination management at different stages in the destination life
cycle......................................................................................................................................11
A critical evaluation of the priorities of destination management organisations at different
stages in the destination life cycle........................................................................................12
Justified recommendations for improvements......................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
A tourism destination can be defined as any attractive location which has the capacity to lure
the tourists with its scenic beauty as well as heart warming culture. Now, destination
management is comprehensively said to be the process through which the global destinations are
managed in an effective manner so that their beauty does not fade away with the passage of time.
Destination management services are aimed at maintaining and preserving the beauty of global
destinations for a long period of time (Mandić and Praničević, 2019). The current project seeks
to comprehend the concept of destination management in a detailed manner. The examples of
some global destinations have been provided to explain the concepts in a comprehensible
manner. The report consists of several characteristics and features of global destinations. Also, it
includes the attractions and core resources of these global destinations. Besides this, the role of
private and public organisation in development as well as delivery of destination management
services is also covered. In addition to this, role of destination management at different stages in
the destination life cycle is evaluated.
PART 1
An overview of each global destination
A global destination can be referred to as the area, town or city which is reliant upon
revenues from tourist by way of carrying out extensive marketing upon the same. Across the
globe, there are various global destinations that collect extensive revenues owing to tourism. In
this relation, some of the global destinations are discussed in a brief manner as follows:-
Australia:
It is viewed as an island which consists of plains, blue waters with huge waves along with
the oldest culture. This territory gains the attention of people towards the eye pleasing sites of
Sydney Harbour. The beauty of this place is inexplicable and unimaginable (San Martín, Herrero
and García de los Salmones, 2019). It is home to several beaches along with adventurous
destinations. All of this makes it an amazing global destination that can easily capture the
attention of large base of audience towards it.
Italy:
This place is duly regarded to be the place which is a composite of cultures, art, and
literature and so on. It is the lifestyle of this place which helps in gaining the attention of public