Visitors Attraction in Tourism Industry

This document discusses the overlap and importance of different visitors attraction in the tourism industry. It explores the needs and motivation of different visitor types and the impacts of tourism on visitor attractions. The document also discusses the effect of different motivational theories on visitors and the role of responsible tourism in the industry.

VISITORS ATTRACTION

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Overlap of visitors attraction in relation to types of attraction.............................................3
1.2 Importance of the different visitors attraction.......................................................................4
TASK 2............................................................................................................................................5
2.1 Needs and motivation of different visitor types....................................................................5
2.2 Impacts of tourism on visitor attractions...............................................................................7
2.3 Effect of different motivational theories of the visitors .......................................................9
TASK 3 .........................................................................................................................................10
Covered in PPT.........................................................................................................................10
TASK 4..........................................................................................................................................10
4.1 Different visitor management strategies.............................................................................10
4.2 Evaluate management techniques in relation to sustainability...........................................11
CONCLUSION..............................................................................................................................12
REFERANCES..............................................................................................................................13

INTRODUCTION
The tourism consultant guides the visitors about the different destinations which are
according to the visitors (Leask, 2010). The attraction of the visitors are divided in to the two
categories by the people that are natural attraction and the cultural attraction. If the agency or the
company provides the good services and the destinations and also produce those products which
are suitable or according to the customers or the visitors and the customers are satisfied with
these products and the services. Then the company can sustain in the market, the sales of the
Company increases and the productivity also enhances of the National Tourism Agency.
TASK 1
1.1 Overlap of visitors attraction in relation to types of attraction
The visitors attraction is very important in the tourism industry. The visitor attraction is
that place where the visitors or the tourists are visit and they know about the places and the
natural climate, beauty of the places (Garrod and at.el., 2012). It is the responsibility of the
Agency to provide or to suggest the better and attractive travel destinations which are according
to the visitors attraction. In the visitors attractions includes the attraction related to the cities like
London eye and another one is the fairground attractions, in it includes the historic railways. In
the currently the Merlin is on the number two visitors attraction operator in the world. The
visitors attraction is divided in to the three categories that are natural visitors attraction, man
made visitors attraction and the cultural man made attraction. And these attraction are divided by
the people.
The National Tourist Agency provides the better and the attractive products and the
services to its visitors and the customers through it the customers or the visitors are attracted
towards the agency services and the products and from it the company can able to sustain in the
market and increase the sales and earn the more and more profits. The responsibilities or the
duties of the Agency is that to provide the customers or the visitors to transport services like van,
bus service, give them reasonable travel packages and to corporate with them and guides about
the better staying services.

The tourists attraction are of different different types. The visitors like the different
different destinations and the attractions (Weidenfeld, Butler and Williams, 2011). The visitors
attractions are: natural visitors attraction, man made visitors attraction and the cultural visitors
attraction. The natural visitors attraction is the places which are not made by the men which are
originated naturally. In the natural places includes seas, rocks, volcano, mountains, caves, etc.
The natural places are the places which are created by the god and these types of places are more
attractive than the man made places. And the second type is the man made visitors attraction.
The meaning of the man made visitors attraction is, that places which are made, created by the
men and these places can be the historical. In the man made visitors attractions includes the
Eiffel tower, the great Prymid of the Giza, the great wall of china, Angkor Wat, water parks etc.
and the last type is the cultural visitors attraction, it means the places which are concerned with
the any region culture and with the any country. In the cultural visitors attraction includes the art
gallaries, museums, record- breaking musicals, historic places, architectures, etc. These are the
different attraction places which are the attract the customers or the tourists to visit these places.
1.2 Importance of the different visitors attraction
The importance of the visitors attraction is different. The importance of the visitors
attraction is that with the help of the tourist attraction the Agency maximises the sell and to earn
profit by providing the better and good quality of the products and the services. The different
visitors attraction are the different importances (Weidenfeld, Williams and Butler, 2014).
Natural visitors attraction-The natural attraction of the visitors are made naturally and not made
by the men. These attractions are naturally created by the god. And many of the people like these
attractions and take interest in these types of attraction. And the natural tourists attraction places
are very attractive. From all the attractions the company can earn the profit and the growth of the
country also increases. The every attraction places have its own importance and the
specifications. The destinations attracts to the visitors and the visitors take the interests in the
destinations then the visitors satisfied and they want to come again on those destinations from it
the profit level of the agency increases and it is beneficial for the economy of that country in
which the destination is located.
The main aim of the tourists attraction is that to promote the travel and tourism sector in
the market. To attract the customers there are many ways (Swarbrooke and Page, 2012).

Identify the customers- Firstly the company identify the customers. What types of the
costumers and what are the needs of the costumers?
Know the business outside and inside- The duty of the company is that to aware the
customers or the visitors about the products and the services of the company. If the visitors are
able to understand about the company's services and the products and the customers take the
interest in the company then it is good for the company and the visitors or customers will attract
towards the company.
Discover the customers or the tourists- The company gives the attractive
advertisement on the internet. And with the help of the advertisements the company gets their
customers. And after that the company provides the customers to better and the satisfactory
destinations.
By providing the satisfactory services to the customers or to the tourists the company
earn profit and the company can expand its business in to areas or in to the other cities. By
expand the business in to the new market then the business attract the people of the new market
toward the products and services of that company (George, R., 2010). The business which is
expand in the new market can help in generate the employment and the economy of the nation
will be improved. The company provides the better and the reasonable travelling packages to
the customers and from it the company can generate the more revenue.
TASK 2
2.1 Needs and motivation of different visitor types
The market segmentation of the travel and the tourism industry in to the visitors
attraction. The meaning of the market segmentation is that the dividing of the big business
market in to the small parts or groups. From it, easy to handle and provide the services to the
customers and it is easy to the company to cover the target market. The company can cover the
different market by providing the better services and the products through the market
segmentation. The market segmentation are divided in to the four different categories. These
are geographical, demographic, behavioural and the psychographic (Pettebone, Newman and
Lawson, 2010).

Geographical segmentation- In the geographical segmentation the market is divided
on the basis of the geographic criteria (Calver and Page, 2013)). And the impact of the
geographic segmentation is on the marketing mix of the price, product, promotion and on the
market channels. In the geographic segmentation includes the country, city size, population
density, climate, continent. In the country includes UK, China, Japan, Australia. In the
population density includes the rural, urban, semi urban and the semi rural. Climate includes the
temperature, polar, tropical. In the city size includes the 1000, 1000-5000, 50000-10000.
Demographic segmentation- in it the market is segmented on the basis of the
age- 5,5-8, 8-16,
gender- male and female,
occupation- self employed, professional, employed, retired
family size- 0, 2 members, 4 members
income- 5000,10000,15000
religion- Hindu, Muslim, Sikh, Buddhist
marital status- married, unmarried, divorced.
The market is divided on the basis of the demographic manner.

Behavioural segmentation- The company focus on the behaviour of the customers or the
visitors. In it, it is necessary to understand the needs and the wants of the visitors related to the
travel sector (Connell, Page and Meyer, 2015). The Agency design the packages according to the
customers status. And the packages fulfil the needs of the customers. In the behavioural
segmentation includes:
User status- regular user, first time user and the non user
Loyalty status- switcher, loyal and the non loyal
Usage occasion- special, regular occasion and the festive occasion
Purchaser readiness- aware, unaware and intention to pay.
Psychographic segmentation- In this the market is segmented through the lifestyle,
beliefs and the personal values. In this the market is divided on the basis of social class, lifestyle,
attitudes, personal values and the interest.
There are the motivational factors of the different visitors type:
1) Internal factors- The internal factors directly influence the person behaviour and also
the travelling decisions. In the internal motivation includes the intrinsic motivation. The
intrinsic motivation, the travel is the way to satisfy the needs for the many people. It
includes the needs such as exploring novelty, self assurance, travelling,creativity,
belongingness and the need for relaxation. The intrinsic motivational factors are attitudes
of the visitors, perception of the visitors, values an beliefs.
2) External factors- In the external factors includes the extrinsic motivation. It means the
visitors re motivated by the external factors (Balkaran and Maharaj, 2013). The extrinsic
motivational factors are the family and the age, place of origin, market and the social and
the cultural class.
2.2 Impacts of tourism on visitor attractions
The impact of the travel and the tourism on the tourists attraction can be the positive or it
can be the negative. The travelling packages can effect the visitors attraction. The impact can be
from the direct and from the indirect components. The positive impacts of the tourism are:
 Income for the economy
 Employment for the local people
 Enhances the demand for the crafts and the local foods.

The negative impacts are the:
 Pollution and the traffic problem
 The local goods can be expensive.
 Jobs are according to the season
These are the impacts ion the tourism (Stevens and et.al., 2013). There are some more
impacts on the visitors attraction. The impact can be the:
Pollution- The visitors are affected and irritated by the pollution issues. To motivate the
customers or the visitors the Agency provides the good transportation facilities and to provide
the better transportation facilities the customers will satisfied. The pollution is only the factor
which can effect the visitors mind. It spoils the mind of the customers or the tourists. From the
pollution the health issues can be created. The impact of the pollution is not good and not
beneficial for the visitors and for the Agencies.
Local community- The destination which are chosen for the tourists must be good and
the satisfactory. And the community of the local also be good. From this the visitors will be
comfortable and enjoy the travelling (Henderson, 2010). If the community of the local is not
good and not cooperative then in this case the visitors are affected by them.
Proper facilities- It is the duty of the company to provide the better and the satisfactory
services and the products. And the quality of the products should by good. And these are
satisfying the needs and the wants of the customers.
Destinations- It is the most important factor. Sometimes the destination affects the
motivation and the mindset of the customers. If the destination is not according to the customers
needs and the customers do not like and do not take interest then in this case the customers are
dissatisfied from your survives. So the destination should be according to the customers demands
and it satisfied to the customers need.
Overcrowding- Many times, when the customers or the visitors are more then in this
case the tour operator take all the visitors at the travel place for maximising the profits. After
then the destination place will be overcrowded. And it affects the company because the tourists
wants the peaceful trip, they do not want the overcrowding places. From the over crowding the
visitors gets disappointed from the company and they switch the company and its impact on the
company's productivity or the goodwill. If the customers or the visitors are more then in this
cases the tour operators divided them. It it easy to the visitors or the company for the travel.

2.3 Effect of different motivational theories of the visitors
The company follow some motivational theories. With the help of the motivational
theories, the company can sustain ion the market and provide the better services and the products
to the visitors (Ram, Björk and Weidenfeld, 2016). The company has the impact on these
motivational theories on tourism.
Responsible tourism- The responsible tourism is the way of the tourism in which the
tourism consumed in the responsible way. In the responsible tourism, it reduces the negative
social effects, generate the economic benefit,environmental impacts, benefits for the people. The
responsible tourism makes the tourists places better and it is good for the people of the local and
the visitors or the customers. The need of the responsible tourism is the governments, operators,
helicopters, tourists and the local people. The responsible tourism have the variety of the forms,
it can be characterised through the tourisms and the travel which-
 It reduces the impact of the social and the environmental.
 For the local people it generates the economic benefits.
 It includes the decisions of the local people.
 It makes the positive contributions towers the cultural and the natural heritage.
Green tourism- The company gives the assurance to the visitors or to the customers that
the company deals in the better environmental policies. The company adopts the various types of
the scenario toward the green tourism and the company implement it for the safety and for the
healthy surroundings (Weidenfeld and Leask, 2013.). And it is beneficial for the environment
and the customers get motivated from it.
Fair trade tourism- The company can be able to provide the fair trade tourism. The
company provides or give the benefits to its customers and the to the local people. The local
people get the jobs or the employment.
Smart customer theory- This theory is regarding to the duties and the responsibilities of
the customers. At the safety, and the cleanliness on the destinations where the visitors are visit,
the customer are also the responsible (Johanson and Olsen, 2010). The customers should also
the take care of the safety (He and Chen, 2012). The customers or the visitors have to contribute
towards the safety of the environment.

TASK 3
Covered in PPT
TASK 4
4.1 Different visitor management strategies
To attract the customers or the visitors the company uses the many strategies and also
manages the customers (Guthrie and Anderson, 2010). With the help of the strategies the
company enhances the number of the visitors. If the visitors are increases then in this case the
sell of the company increases and the productivity of the company also increases. When the
company will adopt and will proper use to the strategies in an effective an the efficient manner
then in this case the project will be implicated. The aims of the tourism for the development are
to increase the benefits of the tourism, to reduce the impact on the local people, to create the
attractive destinations with more number of the visitors. The company make the strategies
according to the customers or the visitors demand and the supply and these strategies helps to
carry out in to the smooth and the proper flow. It will influence the visitors and the customers
and also help to serve and to provide the better customer services and the products. From this the
visitors get the full satisfaction and it is beneficial for the company, the sell of the company
increases and the productivity and the reputation of the company also increases. There are some
points that the company has to follow at the time of making the strategies and the strategies are
according to the customers and the visitors choices (Choo, Todd and Li, 2011). These are :
1. The company need to increase quality of the services and the products. So that the
company provide and serve the better services and the products to the customers. By
improving in the quality then the detects will reduced and the customers will not face any
kind of problem.
2. The company need to book and note the services of the customers on the prior notice so
that is is easy to the customers to avail the services on time (Russo, Clave and Shoval,
2010). From it the customers will attracted towards the company and they will be loyal
towards the company. The relationship between the company and the visitors will be
good and healthy.
3. The most effective strategy is the innovation for the company sustainability. This strategy
implemented by the on the services and the operations from this the visitors and the

customers attracted. With the help of the innovation the company can find out the new
ways to sustain in the tourism sector and the attraction techniques. It helps in the
development of the visitors attraction.
4. To provide the attractive better packages and the offers of the travelling to the customers
or to the tourists. It can be the strategy to develop in to the tourist attraction.
4.2 Evaluate management techniques in relation to sustainability
There are several management methods for the sustainable working criteria of the tourism
sector. The comparative advantage can be very beneficial in order to sustain the tourism industry.
This concept is very helpful for the managers and policy makers of the company. The
sustainability of tourism sector is maintained by the assessment of technology, environment and
various policies associated with the industry.
ENVIRONMENT – It is the basic important concern for each and every aspects of the
life. By adopting some methods in order to clean and safe the environment conditions of the
several nations, the sustainability would be maintained. There are different types of heritage,
wild life sanctuaries, flora fauna and greenery (Leask, Fyall and Garrod, 2013). These precious
surrounding can protected by implementation of certain programs . In order to attract visitors
attention, environment plays a crucial role. It is process of influencing an organism and
surrounds its life in many different situations and aspects.
TECHNOLOGY- technology is considered to as important in order to move from
conventional to modern methods. It is related with advance and innovative services provided to
the visitors. This includes some facilities regarding accommodations and logistics in order to
satisfy the consumer needs and demands.
POLICIES- There are several policies , which can be adopted in order to follow some
regulations and rules in the tourism sector, these policies includes the several rights of the
consumers in order to protect from theft and misrepresentations made by the fake company's of
the tourism sector , they make the illegal use of this industry (.Manning and et.al., 2010). So
awareness should be created in order to protect the travellers from these kinds of happenings in
the tourism sector . The policies are help the tourism industry in order to present right
functioning of driving the company in an organized and systematic way. There are some
authorization related with the company , it should be adopted according to the government rules
and regulations.

The basic important method of sustainable competitive advantage in the tourism sector is
to provide the enticing methods of gaining attention of the passengers. This includes all the
possible ways of targeting the minds of the customers, providing the best and exclusive packages
with reasonable rates according to the different destinations with full fledged accommodation
facilities(Benckendorff, Moscardo and Pendergast, 2010) . The second target is to provide the
complete transportation , security and safety assistance. By these above methods the
sustainability of the tourism sector would be maintained in a best possible ways. They are
regarded as the guidelines and assistance for the touristy growth and diversifying its
opportunities to a broader prospectus.
CONCLUSION
It is concluded from the above report that the visitors attraction is the most important
factor in the travel and the tourism sector. And with the help of the different types of the visitors
attraction the company can segment its market. The different types of the attraction like the
natural visitors attraction, man made and the cultural visitors attraction affect on the development
of the tourists attraction. They market is segmented according to the people. The motivational
theories is important for the development of the visitors attraction. The theories like the
responsible tourism and the smart consumer helps in the motivation to the visitors or the
customers. Some issues affect on the development on the visitor attraction. The issues are related
to the location and the funding. In this report the different issues are explained that can impact on
the development of the company and the productivity of the companion. In this report mentioned
the analysis of the different management strategies and the operations effectiveness.
REFERANCES
Books and Journals

Balkaran, R. and Maharaj, S., 2013. The application of the theory of visitor attractions and its
impact on the competitive advantage of the tourism sector in Durban, South
Africa.Journal of Economics and Behavioral Studies.5(8). p.546.
Beeton, S., 2016.Film-induced tourism(Vol. 76). Channel View Publications.
Benckendorff, P., Moscardo, G. and Pendergast, D. eds., 2010.Tourism and generation Y. Cabi.
Calver, S.J. and Page, S.J., 2013. Enlightened hedonism: Exploring the relationship of service
value, visitor knowledge and interest, to visitor enjoyment at heritage
attractions.Tourism Management.39. pp.23-36.
Choo, Y., Todd, P.A. and Li, D., 2011. Visitor effects on zoo orangutans in two novel,
naturalistic enclosures.Applied Animal Behaviour Science.133(1). pp.78-86.
Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality.Tourism Management.46. pp.283-298.
Garrod, B and et.al.,2012. Engaging residents as stakeholders of the visitor attraction.Tourism
Management.33(5). pp.1159-1173.
George, R., 2010. Visitor perceptions of crime-safety and attitudes towards risk: The case of
Table Mountain National Park, Cape Town.Tourism Management.31(6). pp.806-815.
Guthrie, C. and Anderson, A., 2010. Visitor narratives: researching and illuminating actual
destination experience.Qualitative market research: an international journal.13(2).
pp.110-129.
He, H. and Chen, J., 2012. Educational and enjoyment benefits of visitor education centers at
botanical gardens.Biological Conservation.149(1). pp.103-112.
Henderson, J.C., 2010. New visitor attractions in Singapore and sustainable destination
development.Worldwide Hospitality and Tourism Themes.2(3). pp.251-261.
Hinch, T. and Higham, J., 2011.Sport tourism development(Vol. 13). Channel view publications.
Johanson, L.B. and Olsen, K., 2010. Alta Museum as a tourist attraction: the importance of
location.Journal of Heritage Tourism.5(1). pp.1-16.
Leask, A., 2010. Progress in visitor attraction research: Towards more effective
management.Tourism management.31(2). pp.155-166.
Leask, A., Fyall, A. and Garrod, B., 2013. Managing revenue in Scottish visitor
attractions.Current Issues in Tourism.16(3). pp.240-265.
Manning, R and et.al., 2010. A program of research to support management of visitor-caused
noise at Muir Woods National Monument.Park Science.26(3). pp.54-58.
Pettebone, D., Newman, P. and Lawson, S.R., 2010. Estimating visitor use at attraction sites and
trailheads in Yosemite National Park using automated visitor counters.Landscape and
Urban Planning.97(4). pp.229-238.
Ram, Y., Björk, P. and Weidenfeld, A., 2016. Authenticity and place attachment of major visitor
attractions.Tourism Management.52. pp.110-122.
Russo, A.P., Clave, S.A. and Shoval, N., 2010. Advanced visitor tracking analysis in practice:
explorations in the PortAventura theme park and insights for a future research
agenda.Information and communication technologies in tourism 2010. pp.159-170.
Stevens, J.M.G.,and at.el., 2013. The influence of zoo visitor numbers on the behaviour of
harbour seals (Phoca vitulina).Journal of Zoo and Aquarium Researc.1(1). p.31.
Swarbrooke, J. and Page, S.J., 2012.Development and management of visitor attractions.
Routledge.

Weidenfeld, A. and Leask, A., 2013. Exploring the relationship between visitor attractions and
events: Definitions and management factors.Current Issues in Tourism.16(6). pp.552-
569.
Weidenfeld, A., Butler, R. and Williams, A.W., 2011. The role of clustering, cooperation and
complementarities in the visitor attraction sector.Current Issues in Tourism.14(7).
pp.595-629.
Weidenfeld, A., Williams, A.M. and Butler, R.W., 2014. Spatial competition and agglomeration
in the visitor attraction sector.The Service Industries Journal.34(3). pp.175-195.
Online
Visitors attraction .2016. [Online]. Available through:
<http://www.s-cool.co.uk/gcse/geography/tourism-and-resources/revise-it/the-impacts-
of-tourism>. [Accessed on 4th may 2017].
Visitors attraction.2013. [Online]. Available through:
<https://www.pinterest.com/explore/market-segmentation/>. [Accessed on 4th may
2017].