Types of Innovation and Impact on Operations, Sales, and Profits - Kingfisher Plc

ASSESSMENT

EXECUTIVE SUMMARY
In the present report innovation is bringing something original and more competitive. Innovation
basically means improving a product or services by organisations so that competitive advantage
can be gained. In the present report it has also been analysed that performing corporate social
responsibility has also assist in increasing the awareness related to brand and also brand
recognition can be improved. It has also been analysed that CSR has assisted in making use of
resources in sustainable way.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Demonstrate an understanding of different types of innovation and technology..................1
1.2 Illustrations of how innovation has impacted the operations, sales and the profits............2
TASK 2............................................................................................................................................3
2.1 Evaluate the importance of Corporate Social Responsibility (CSR)................................3
2.2 Apply Archie Carroll’s (1991) CSR model...........................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7