Destination Marketing

Destination Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Evaluate how principles of marketing planning support the marketing of a destination
using specific destination examples............................................................................................1
TASK 2............................................................................................................................................3
P2 Analyse the key elements of a range of destination marketing campaign examples to
analyse how successfully campaign objectives were met...........................................................3
TASK 3............................................................................................................................................5
P3 Review the different digital marketing tools used for promoting and advertising a specific
destination...................................................................................................................................5
P4: Examine the role and services of DMOs in marketing a destination....................................6
TASK 4............................................................................................................................................7
P5 Assess the challenges faced by DMOs in marketing destinations using a range of examples
.....................................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Destination marketing is regarded as the managerial procedures, a demand which driven
investigation, advertisements as well as communication activity by focusing upon potential
external customers. Basically, it concentrate on attraction of visitors, tourists and others.
Moreover, this is utilised for community promotion as well as aids in increasing their reputation
among public as a dynamic areas to visit, work or to live (Adeyinka-Ojo, Khoo-Lattimore and
Nair, 2014). As per the scenario, the undertaken organisation in this report is Experience
Oxfordshire which is a leading destination marketing organisation and a non profit partnership
firm which are committed towards promotion, marketing and others of Oxfordshire as a great
destination to visit, live etc. This report covers principles of marketing planning, key components
of destination marketing campaigns, digital marketing tools as well as DMO role and services.
Moreover, the challenges faced by DMO are also discussed in this report.
TASK 1
P1 Evaluate how principles of marketing planning support the marketing of a destination using
specific destination examples.
Marketing planning is defined as the comprehensive blueprint that shows a firm's whole
marketing potential. This is typically outcomes into marketing strategy which can be utilised for
enhancing sales for business which produce it. Moreover, it is the roadmap of company to
choose a targeted market as well as then satisfying the customers. Also, it involves whole details
such as objectives, actions and many more for attaining the organisational objectives. For
example: The Experience Oxfordshire have been ranked as the 6 best destination within United
Kingdom for an Autumn staycation such as London's heritage cemeteries, Royal parks, Victoria
park and others.
There are several principles of marketing planning which plays vital role to support the
advertisement of destination that are discussed below:
 To understand consumers: This is considered as the primary principle on which they
performs upon is to understand their consumers as the main intent of firm is to satisfy
their clients. Gaining profitability is the main intent of company as well as the objectives
can be attained only when organisation provides products or services which meets the
desires of consumers (Dwyer and et. al., 2014). In respect of Experience Oxfordshire
1