Destination Marketing: Principles, Campaigns, and Challenges

Destination Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Evaluate how principles of marketing planning support the marketing of a destination
using specific destination examples. ..........................................................................................3
M1 Critically evaluate the effectiveness of applying principles of marketing planning to
market a destination using specific destination examples...........................................................4
TASK 2............................................................................................................................................5
P2 Analyse the key elements of a range of destination marketing campaign examples to
analyse how successfully campaign objectives were met...........................................................5
M2 Compare and contrast the key elements of a range of destination marketing campaigns
and evaluate the degree of inter-dependency of the various elements in meeting the campaign
objectives.....................................................................................................................................6
TASK 3............................................................................................................................................6
P3 Review the different digital marketing tools used for promoting and advertising a specific
destination...................................................................................................................................6
M3 Critically evaluate the effectiveness of digital marketing tools in reaching different target
audiences for a specific destination.............................................................................................7
TASK 4............................................................................................................................................8
P4 Examine the role and services of DMOs in marketing a destination.....................................8
P5 Assess the challenges faced by DMOs in marketing destinations using a range of
examples......................................................................................................................................8
M4 Critically analyse the challenges faced by DMOs in successfully meeting destination
marketing objectives, using a range of examples........................................................................9
CONCLUSION ...............................................................................................................................9
REFERNCES:................................................................................................................................11
Books and Journals:..................................................................................................................11

INTRODUCTION
Destination marketing is referred to as paying focus on last few years where the
employees of workplace take efforts to engage and include consumers in order to spread
awareness and make people aware about the pretty and beautiful destinations to visit. It will be
assisting the tourists to keep in mind and visit the best destination. It is a process of management
which is supported by advertisement, promotion, sales management and much more. This pays a
lot of focus on consumer's perception so that a loyal consumer base is established. It persuades
the elements of competition which results in attracting, accessing, enjoying creativity,
conducting activities which act as a high worth to commercial worth. Such elements can be seen
as a significant and important factors prevailing the target market that results in creation of high
potential activities which (Biswal 2019) enhance the position and level of the market. The
company of destination marketing as chosen in order to complete the study is The Destination
Marketing Group which was established in 2000 by Philip Cooke. The major roles of destination
marketing organisation is doing strategic planning and implement the promotion and marketing
tools in order to get positive outcomes. It is very important in order to promote and create the
public image about the destination that help them to get more success and positive outcomes.
The major in of the destination marketing organisation is to develop a master management plan
for their destination They are focused on creating and developing a wide consumer market who
have a high corporate management. The report also considers the marketing principles that helps
the destination to flourish and lead to the destination's popularity. This is because of the
marketing campaigns designed followed. With this the role of marketing is also explained that
tells how the problems and issues can be resolved. This can be also be addressed through digital
marketing programmes.
MAIN BODY
TASK 1
P1 Evaluate how principles of marketing planning support the marketing of a destination using
specific destination examples.
Marketing is the term which refers to the activities and practices of the organisation
which are undertaken in order to promote and enhance their product and services in order to get
more success. It is a major important component of the organisation in order to manage their

productivity of the organisation and to meet with the requirements of the consumers. Another
terms is a set of the activities in order to exchanging offer that have a value for their consumers
partners and Society. There are several promotional activities which are adopted by the
destination marketing Organisation in order to satisfy the consumer needs and to get is over from
their competitors.The principles of marketing act as a help to support the place which will lead to
its popularity. The principles adopted are used in order to advertise and promote the destination.
In order to complete (Bronner and de Hoog 2020) the plan it is required that an effective
marketing plan is developed and followed. The marketing concepts which can be used in
effective destination management can be regarded as:
Product: The product is most significant principle of marketing as marketing is done of
either a product or service. The Destination Marketing Group motivates and boosts morale of
their consumers so that UK based destination can be promoted and there is high tourism. For this
they are focusing on inward investment, regeneration of varied rural and urban places and others.
For an example the museum (Byun and Jang 2018) road of transportation serves as improving
the publicity for the organisation.
5 'A's of products: Ask advise assess assist and arrange these are the 5 base model of
the product that help the organisation to meet the requirements of the consumer in order
to get opportunity.
o Ask it help the organisation to identify about the requirements of the the
consumer
o Advise this is the factor in which the organisation convey their message to use
their product in order to get more facilities
o Assess in this factor the organisation are trying to convey their message
towards the consumers that they are capable to adopt their facilities which
are provided by the company
o Assist if the consumer have any query which is related to their product then
they will assist them regarding their queries and problems
o Arrange in this state this schedule follows ups contact by telephone or by face-
to-face meeting
Price: Prices play an integral role in promoting any product or service. The effective
pricing plan will attract and cater the interest of lot of consumers. For this the organisations are