Corporate Events Management

CORPORATE EVENTS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Different types of events and range of corporate focussed events.........................................3
P2 Differences between leisure and corporate events..................................................................4
LO 2.................................................................................................................................................6
P3 Different types of corporate events meet strategic goals and focus.......................................6
LO 3.................................................................................................................................................7
P4 Different criteria to determine potential consumers for new corporate event........................7
P5 Key elements of basic feasibility study for corporate event...................................................8
LO 4.................................................................................................................................................9
P6 Plan for corporate event..........................................................................................................9
P7 Evaluate procedure taken for promotion and planning corporate event...............................11
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Corporate event management refer to development and creation of large event
such as conference, formal parties, conventions, festivals and ceremonies. It include
organizing and planning different kinds of events for corporate stakeholders (Rost and
Ehrmann, 2017). It engage attention of people during event and make all the
arrangements for business. The present report is based on managing corporate event, it
explain different types of corporate events, define comparison between corporate and
leisure events. It justifies, how events meet business goals and objectives, criteria to
determine potential consumers for new corporate events and key elements of feasibility
study for same. Furthermore, it clarifies plan for corporate event, applying promotional
and planning principles, evaluation for planning of corporate event.
LO 1
P1 Different types of events and range of corporate focussed events
The thing that takes place or happen, specially one of importance is called
events. Birthday, Wedding, business, trade show, exhibition, festival gathering, birthday
etc. are the examples of events. An events is described as number of people assembly
for purpose of marketing, celebration and reunion.
Corporate events is the form of event, social or hospitality activity which is funded
or organized by business entity. There are different types of corporate events, following
below:
Sales meetings-
It is kind of corporate event, sales meeting or conference is assembling in which
services or products of specific company is being discussed in group of individuals, as
well as benefits is outlined to potential consumers or buyer. Sales meeting is organized
in format of presentation and sometimes be in online interaction or informal
conversations. It is designed to build relationships between business partners, sell
goods, identify needs and outline benefits of products. Financial planner can use sales
meeting to make discussion related to build rapport, retirement goals etc.
Exhibitions-
Exhibition is organized display and presentation of chosen products and items, it
usually occur within educational or cultural setting such as art gallery, exhibition hall,

gallery and park. In context of business, exhibitions is the best and effective marketing
tools used by many companies for demonstrating and exhibiting its business and gain
benefits from this (Graham and Kaye, 2015). It offering business and franchises
opportunity packages for sales. It helps to increase brand awareness and profitability for
companies. It provide the best opportunity for large number of sellers and buyers in
specific industry to make direct connection with each others effectively.
Product launches-
This event range from small to large in house meeting to assure all phases in
organizational hierarchy is keep up to date. It is most usually held by businesses drive
towards selling and producing products to customers. It includes different stages which
include understanding people needs, testing of goods, advertising and marketing &
assuring that product reach out to all their consumers. Successful product launch offer
sales strength for organizations.
P2 Differences between leisure and corporate events
Corporate events is used for many companies to promote their brand and
service, it helps businesses to reach at their target market easily.
Leisure events include managing facilities like recreation centres, sports
grounds, entertainment and parks venues. It also add managing festival, sporting
contest and summer urban beach events for both public and private sector (Masterman,
2014). Leisure refer to totally free time that individual spend away from their daily
accountabilities of domestic and work tasks, in order to relax mind and enjoy life.
Corporate events and leisure events is quite different from each others based on key
elements.
Comparison between both of them-
Basis of
differences
Corporate events Leisure events
Planning In corporate events, event
manager communicate plan of
event to business staff and high
authority members. In sales
meeting, product launch, and
On the other hand, in leisure
events planning is different and
difficult because event planner
analyse the changing
requirements of people