Feasibility Analysis and Event Planning

Feasibility Analysis
and Event Planning

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Wide range of corporate focused events................................................................................1
Differentiation and contracts among leisure to that of corporate events................................3
LO 2.................................................................................................................................................4
Review of distinct forms of corporate events and assessment about how they fulfil diverse
strategic focus along with goals.............................................................................................4
LO 3.................................................................................................................................................5
Different criteria for identifying potential audience for new corporate event........................5
Elements of feasibility study for corporate event...................................................................6
LO 4.................................................................................................................................................7
A plan for corporate event along with application of planning as well as promotional
principles................................................................................................................................7
Evaluation of process taken to plan and promote corporate event.........................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Event is characterised as planned along with organised occasion for purpose of education,
reunion, celebration or marketing. Corporate event is termed to gathering of people in large
numbers and is organised by owners of any business. For arranging an event, various project
management techniques or tactics are applied to promote the event at large business level. These
are generally arranged for celebration purposes or launching of product in order to gain goals
effectively (Austin and Pinkleton, 2015). The report is produced by considering Story Events Ltd
which is corporate event planner and management organisation in London, UK (Story Events
Ltd, 2020). It was established in 2013 for the purpose of offering excellent services and is
passionate for its workings with storing twists. It organises events that ranges from summer
parties, graduation balls, product launch, birthday parties and many more by ensuring conception
to delivery. The report includes different kinds of corporate focused events, differentiation
between leisure events and corporate events and criteria for recognising potential audience for
some new event. Moreover, it highlight about essential elements of feasibility study and
evaluation of steps to plan and promote an event.
LO 1
Wide range of corporate focused events
Event in which mass population gathers at one set locations in order to celebrate, reunion
or other aspects are defined as corporate events. Stakeholders, board members, staff members
and prospective customers have huge role in corporate events. These engross set of functions
addition to tasks that are concerned with values as well as formal security that are arranged by
professional work groups or some other institution (Corporate events, 2017). Certain numbers of
corporate based events that are organised by Story Events Ltd are determined below:
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Figure 1. Types of corporate event. 2020
(Source: Types of corporate event. 2020)
Conferences and seminars: This type of event are generally organised for shorter
durations and hold target to meet large audiences needs as well as provide relevant information
to all participants. This event includes multiple sessions and wide number of speakers that
indulge all participants in same space. The objective to organise the event by Story Events Ltd is
for organisations plan as well as holding meetings with audiences for some durations.
Exhibitions: Being exhibition organiser, major focus is towards the ways to show looks as
well as treat exhibitors properly and provide effective guest experiences. These are the events in
which organisational products are presented and displayed to mass population. Such kind of
corporate events are attended by various associations and general public so to lead generating
actions. Managers of Story Events Ltd thinks that they design experiential exhibitions despite of
a particular event. For this, they approaches towards ensuring that best visitor engagement along
with exhibitor investment returns are delivered to all.
Business dinners: Another corporate event is business dinners in which dinner is
organised for business partners and colleagues of companies. The objective of organising
business dinners by Story Events Ltd is to rewards staff and entertains clients and business
partners. Along with this, the event has varieties from seasonal marquees to contemporary
building having roof top terraces. It is one of most exciting corporate event that the company has
organised till yet.
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