Marketing Planning

MARKETING PLANNING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Various elements of the marketing process..........................................................................3
1.2 Evaluation of benefits and costs ...........................................................................................4
TASK 2............................................................................................................................................4
2.1 Macro and micro factors which influence marketing decisions............................................4
2.2 Segmentation criteria in different markets............................................................................5
2.3 Targeting strategy for the product.........................................................................................6
2.4 How buyer behaviour affects marketing activities................................................................6
2.5 Propose new positioning for service.....................................................................................7
Task3................................................................................................................................................7
3.1 Product development for competitive advantage..................................................................7
3.2 Explain the distribution which is arranged to provide the customer convenience................8
3.3 Price strategy reflecting organisation's objectives and market conditions............................9
3.4 Promotional activities ...........................................................................................................9
3.5 Additional elements of marketing mix................................................................................10
TASK 4..........................................................................................................................................11
Covered in PPT.........................................................................................................................11
Conclusion.....................................................................................................................................11
REFRENCES.................................................................................................................................12

INTRODUCTION
The following report will discuss the elements involved in the process of marketing. It
helps in understanding the different micro and macro factors which affect the auto mobile
company and Vodafone in selling its products in the market (Gordon Carriganand
Hastings ,2011). The following report also help the learner in understanding the segmentation,
marketing targetting concept in detail. Also in the report the different marketing mix elements
will be discussed in order to get better understanding of it so that company can make effective
use of it.
TASK 1
1.1 Various elements of the marketing process
In order to carry out the marketing activities it is very important tat the various elements
involved in the marketing process need to be understood in detail. This will help Amari super
cars to increase their total sales and profit margin. Different element are as follows:
1. Analysing market opportunities- This is process which will help Amari super cars in
finding out the various opportunities of the market. Company can get to know about what
will be the future trend and therefore it make arrangements in the present by making the
required resources available. This will help in meeting the future demands
(Gordon,2013).
2. Choosing target Customer- It is important for the cited company to do market
segmentations. At this step whole market is divided into different segments and than
selection of that segment is done which gives maximum profit to the company.
3. Strategies- ones the market segmentation is done Amari Super car needs to develop its
marketing strategies. It is the process of positioning of the product in the market and
targeting the customers (Hair and Lukas,2014).
4. Marketing Mix- It is a tool used by the company to bring the attention of the customers
towards companies product. There are 4Ps of marketing mix which are as follows:
Product, Place, Price and Promotion. These involve deep research so that the best product
is offered in the market using good promotional activities at the right place against the
right price. New Ps are added to this concept with the increase in the competition in the
market.

5. Implementation- It is the last element of the marketing process. This helps in assessing
that weather all the planning is done effectively or not. It is done by doing the evaluation
in the market that weather costumer satisfaction is achieved or not.
1.2 Evaluation of benefits and costs
It is important to make the products available to the customer as and when require.
Therefore Amari Super cars need to make sure that it has the required quantity with it so that the
demand can be fulfilled. Product orientation means that customer is interested only in the
product quality as only than they pay for that commodity. On the other hand selling orientation
means that the business focus is on the selling, which means that they are more interested in their
total sales and less importance is given to what customer wants (Varadarajan,2010). Marketing
orientation means providing the client with what is demanded by him. Amari Super cars should
provide customers with the selling and marketing based approach. By adopting to the marketing
approach right product will be provided to the customer. This is one of the best approach as this
fulfils the objective of both, business and the customers. This approach will help the company in
meeting the hidden and actual needs of the consumer. Sales orientation approach will motivate
the employees to give their best as incentives based schemes are adopted under this method.
Company give targets to different employees and once those targets are achieved, employees are
given bonus and rewards which further motivates them to do well.
TASK 2
2.1 Macro and micro factors which influence marketing decisions
As the business operates in the environment which is unpredictable and also it keeps on
changing company needs to respond to each of them as there is no individual control over them.
Therefore there is a need to study different macro ad micro factors which influence the decisions
of the business. As the company is dealing in the auto mobile industry the various environmental
factors are as follows:
Micro Factors and Macro Factors
Company can do good business if the hold is with itself. It is possible only if they are the only
once in that field as in this case customers are given less importance. Different elements of each
factors are as follows: