Unit 4 Marketing Principles : Assignment
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Added on 2020-01-23
Unit 4 Marketing Principles : Assignment
Added on 2020-01-23
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MARKETING PRINCIPLESUnit 4Student: Ugne AlisauskaiteStudent ID: 13204
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................................................TASK 1............................................................................................................................................................................1.1 Various elements of marketing process.................................................................................................................1.2 Benefits and costs of marketing orientation for Bristol Cars.................................................................................TASK 2............................................................................................................................................................................2.1 Macro and micro environmental factors affects the marketing decisions.............................................................2.2 Segmentation criteria for the cars in different markets..........................................................................................2.3 Targeting strategy for Bristol Cars........................................................................................................................2.4 Buyer behavior affects the marketing activities ..........................................................................................2.5 Positioning strategy for the Bristol Cars ...........................................................................................................TASK 3..........................................................................................................................................................................3.1 Development of product to sustain the competitive advantage...........................................................................3.2 Distribution is arranged to provide quality services to the clients ....................................................................3.3 Prices are set to reflect the RBS’s objective and market condition .................................................................3.4 Promotional activity is integrated to achieve marketing objectives....................................................................3.5 Additional elements of the extended marketing mix for Royal Bank of Scotland..............................................TASK 4..........................................................................................................................................................................4.1 Marketing mix for two different consumer segments for Vodafone...................................................................4.2 Difference between marketing products and services rather than consumers forVodafone UK.............................................................................................................................................................4.3 Difference between international marketing and domestic marketing................................................................CONCLUSION..............................................................................................................................................................REFERENCES..............................................................................................................................................................
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INTRODUCTIONBristol cars are the biggest manufacturer of luxury cars for the consumers that areheadquartered in London. More than 45000 employees are working in the organization andorganization have showroom in the Kensington High Street, London. The main motive of theorganization is to maintain the enthusiastic and loyal clients they are the assets of theorganization. The current study assesses various elements of marketing process and identifiesthe benefits and cost of marketing orientation for Bristol. The report shows micro and macroenvironmental factors that affects the marketing decisions and also reflects the segmentationbasis for new cars in various markets. It aids the management while selecting the target marketstrategy for the products and apply the positioning strategy for the organization. The reportexplains that products are developed to gain the competitive advantage and also evaluate thepromotional activity is attached with marketing objective. It also plans the marketing mix indifferent consumer segments and differentiates the international marketing and domesticmarketing.Figure 1 Bristol Cars6
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