Real Eyestate: Business Plan for New Venture Development

3
Business Plan/ New Venture
Development

1
Executive Summary
Real estate business in London has been one of the most successful industries in the region.
“Real Eyestate” is a name of the company on which this business plan is going to be made.
This company has a unique idea to bring the use of technologies in construction business.
They are taking the help of VR technologies for improving the hunting experience of the
customers. Consumers can sit in their homes and utilise VR glasses for improving the
customer’s experience. This report shows that competition in the industry is high and hence
taking the help of such technologies can give them advantage over the others. Creating value
can only be possible when the training is given to the employees appropriately. Company has
opportunities in the Luxury property market. The action plan and financial plan has been
provided in this report.

2
Content
s
Management Team.....................................................................................................................2
Company details.........................................................................................................................2
Business details..........................................................................................................................3
Outline of the business Idea...................................................................................................3
Description of products and services......................................................................................3
Key features & Benefits.........................................................................................................3
Value preposition....................................................................................................................3
Competitive edge....................................................................................................................3
Economic Overview...................................................................................................................3
Competitor Analysis...................................................................................................................3
Industry analysis.........................................................................................................................4
Characteristics of UK’s Real Estate industry.........................................................................4
Consolidated or fragmented...................................................................................................4
Growing or decline.................................................................................................................4
Porter’s five forces.................................................................................................................4
Market analysis..........................................................................................................................5
Marketing Strategy.....................................................................................................................6
Pricing........................................................................................................................................7
SWOT analysis & Contingency Plan.........................................................................................8
Operations plan..........................................................................................................................8
REFERENCES...........................................................................................................................9

3
Management Team
The management team consists of:
Name Job responsibility Previous industry
experience
Educational
background
Jason Marketing and Sales
manager
2 years PhD In marketing
and sales
Roy Technical head 3 years PhD in Advanced
Virtual
technologies
David Business head 5 years Master’s in
business
administration
Mike HR 2 years Masters in HR
management
Company details
Values
They aim to change the quality of living standards of the people while ensuring that
sustainability is achieved by incorporating the best technologies in their business solution.
Vision
Their vision is to change the customer’s experience in the real estate industry by using
advanced technologies and to provide comfort to people while they look for homes.
Mission
 They aspire to change the world of real estate by providing new kinds of experience
to the customers by taking use of technologies such as VR glasses.
 Company also has a mission to reduce the time of the people in seeing properties and
making purchase decisions.