PESTEL Analysis of Pizzahut: Article Work
Added on -2019-09-24
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Running Head: Article WorkTopic: PESTEL Analysisof Pizza Hut
2PESTEL Analysis of PizzahutTable of ContentsIntroduction................................................................................................................................3Body...........................................................................................................................................3About Pizza Hut.....................................................................................................................3Importance of PESTEL analysis............................................................................................4PESTEL analysis of Pizza Hut...............................................................................................5Political factors..................................................................................................................5Economic factors................................................................................................................5Social factors......................................................................................................................6Technological factors.........................................................................................................6Environmental factors........................................................................................................6Legal factors.......................................................................................................................7Conclusion..................................................................................................................................8References..................................................................................................................................9
3PESTEL Analysis of PizzahutIntroductionThe article is about the PESTEL analysis of one of the leading international organizationsnamed Pizza Hut. The PESTEL analysis is one of the strategic tools and framework which isused to analyze the Macro environmental factors such as political, economic, social,technological, environmental, and legal factors impacting the competitive environment andmarketing practices of an organization. PESTEL analysis is an effective tool which helps inanalyzing the external factors on macro-environmental factors which impact the marketingprinciples and practices of the brands. An organization while launching a new product orproject or service needs to analyze the external factors which can influence the developmentof its marketing strategies and its competitive environment. It is very important to understandthe political situation of any country affecting the industrial setup or a particular brand. Abusiness organization also needs to analyze economic factors. The impacts of social-culturalfactors on the market determinants and marketing practices are also important for anorganization. The technological innovations which have taken place impacting the structureof the market are to be analyzed intricately. The existing legislation regulating a particularindustry needs to be analyzed so that the industrial participants can ensure compliance withsuch legislation and regulations. The environmental concerns have gained much popularity inthe current scenario and every business organization needs to understand the environmentalimpacts and norms and regulations in the domain of environmental aspects concerning aparticular industry.BodyAbout Pizza HutPizza Hut is one of the American restaurant chains and global franchise which has beenfounded in the year 1958 in Canvas. Dun Carney and Frank Carney have founded Pizza Hut.The headquarters of the organization is located in Plano in Texas. The organization dealswith Italian-American cuisine pizza and pasta. It has also introduced some other side dishesas well as desserts. It has more than 18400 restaurants operating in different parts of theworld. Pizza Hut holds the position of largest pizza chain on the international platform interms of locations it serves. The parent company of Pizza Hut is Yum Brands Inc. which is
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