Strategic Management of Pizza Hut: SWOT, TOWS and PESTEL Analysis

Running head: STRATEGIC MANAGEMENT
Strategic Management
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STRATEGIC MANAGEMENT
Executive Summary
The report has helped in analysis of the different kinds of external and internal environmental
analysis of Pizza Hut. Furthermore, the different kinds of evaluation of internal environment
has been done which helped in managing the various issues in an appropriate manner which
helped in managing the different kinds of issues efficiently. The different kinds of SWOT,
TOWS matrix and PESTEL analysis have been performed in which this has helped in
managing the issues efficiently.

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STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................5
Overview of Pizza Hut...........................................................................................................5
Vision and Mission................................................................................................................5
Product Offerings and Demand..............................................................................................5
Positioning Map.........................................................................................................................5
Key Competitors....................................................................................................................5
Position in the Market............................................................................................................6
Market Share Owned..............................................................................................................6
Criteria on Evaluation on positioning map............................................................................6
Positioning Map.....................................................................................................................7
TOWS Analysis.........................................................................................................................7
Discussion on Two Issues Relevant to Organization.............................................................8
Issue 1.................................................................................................................................8
Introduction of the Issue.....................................................................................................8
Identification of Issue in TOWS Matrix and Criticality of Issue.......................................8
Discussion on Issue............................................................................................................9
Recommendations..............................................................................................................9

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STRATEGIC MANAGEMENT
Issue 2.................................................................................................................................9
Introduction of the Issue.....................................................................................................9
Identification of Issue in TOWS Matrix and Criticality of Issue.....................................10
Discussion on Issue..........................................................................................................10
Recommendations............................................................................................................11
Identification of Internal and External Environment Analysis................................................11
SWOT Analysis...................................................................................................................11
Evaluation of Internal Environment.........................................................................................12
Discussion of SWOT Analysis.............................................................................................13
PESTEL Analysis.................................................................................................................14
Conclusion................................................................................................................................16
References................................................................................................................................17