Importance of Digital Marketing and Social Media Marketing for Contemporary Businesses

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TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
PART 1.......................................................................................................................................................3
1.Explain what marketing is....................................................................................................................3
2.Explain what the marketing mix is and where the communications mix fits........................................3
3.Explain what digital marketing is.........................................................................................................4
4.Explain what social media marketing is................................................................................................5
5.Explain why digital marketing and social media marketing are all important to contemporary
businesses................................................................................................................................................5
PART 2.......................................................................................................................................................6
Present two examples of social media contents that really works and justify why..................................6
Screen shots of effective campaigns which you will insert into your word document.............................7
why you think the social media content is effective................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCE..............................................................................................................................................9

INTRODUCTION
The social media marketing and the digital platform helps out to maintain the business in
an efficient manner and also produce a proper development through which the brand awareness
can be increased among the targeted areas an audience. Digital marketing helps out to promote
the product online by the help of various tools and techniques that are being needed in order to
maintain the prospective leads and also to approach (Neves, and et. al., 2017). The digital
platform like advertisement, TV, campaign etc. This report will cover the importance of
marketing with various digital marketing importance and all the communication mix that are
being needed in marketing for that it will also cover the campaign with a proper social media
content.
PART 1
1.Explain what marketing is.
Marketing is mainly the institution in the sets of activity through which a proper
communication can be maintained with the customers, partners or the clients in order to deliver
any product or to exchange important offering on certain value. Marketing implements important
areas as by launching the product a very tries upper place through various promotional activities.
It is mainly the strategy that is being used by the business organisation to reach the targets and
the customers on various areas marketing is mainly of different types like online, social media
marketing, email marketing, content and many more. It is mainly being made in the business
practises or for the consumers marketing. It provides all the activities of the company is used to
maintain in order to sale or promote the products and services for the consumers. It covers out all
the important elements like the 4p’s in the marketing through which the essentially the customers
and the targeted audience can be satisfied.
2.Explain what the marketing mix is and where the communications mix fits
Marketing mix is mainly being done on seven essential elements which are being needed to make
the customer satisfy and also to promote the areas in which their marketing can be maintained they are
like: