The Role of Digital Marketing and Social Media Marketing – Theory and Examples

The role of digital
marketing and social media
marketing – theory and
examples
1

Table of Contents
Introduction .....................................................................................................................................3
Main body........................................................................................................................................3
PART 1 ...........................................................................................................................................3
What is marketing ......................................................................................................................3
Discuss what marketing mix is and where communication mix fits...........................................3
What is digital marketing ...........................................................................................................4
What is social media marketing .................................................................................................4
Discuss why digital marketing and social media marketing are all important to business.........5
PART 2 ...........................................................................................................................................5
Present two examples of social media contents that really works and justify why....................5
Screenshots of effective campaign and establishment of model and standards for digital
marketing.....................................................................................................................................7
Explain why you think the social media content is effective......................................................9
Conclusion ....................................................................................................................................10
References .....................................................................................................................................11
Books and journals ........................................................................................................................11
2

Introduction
A digital marketing is all about reaching to large number of target audience through
promotion of products and services. It can be through digital channels and electronic channels. It
can be through social media channels which helps the organisation in engaging with various
audience. On the other hand, social media channels are those channels of digital marketing which
helps the company in engaging with large number of audience and this helps them in increasing
their revenues as well (Ariffin, Ihsannuddin, and Mohsin, 2021). There are various importance of
digital marketing and social media marketing which can be helps employees in development of
their profitability. If there is best communication with customers then this could be resulting in
attracting more employees. This report consist of discussion about digital marketing and social
media marketing. Then it consist of some examples of social media content.
Main body
PART 1
What is marketing
Marketing is regarded as the business or a action of promoting products and services
which includes market research and advertising of company products. Marketing is referring to
the activity which is being preformed by an organisation or a business in order to preform their
products and services to their targets audience. It includes various activities such as selling,
delivering and advertising of products and services to the customers ( Babu, 2021). There are
various types in which marketing can be performed within a business environment.
Discuss what marketing mix is and where communication mix fits.
Marketing mix is a marketing plan which is made by an organisation to reach to their
targeted audience. This consist of four components. These are price, product, place and
promotion. These different elements work in conjunction with one another. It is depending on the
industry that who are there targeted audience so their managers take various approaches which
are being connected with these components.
On the other hand, communication mix in marketing is the process of communicating
with their potential customers. This can be through various approaches such as advertising,
product packaging, websites, social media, events etc. as these communication mix helps the
3

organisation in making interaction with their targeted audience also by this the could be able top
solve their problems and issues as well. Communication mix is fitting in to marketing strategies
in order to communicate with their customers. As by having effective communication, the
organisation will be able to first speak to heir audience and make answerable to their questions.
This can be done through social media marketing. Further, this helps them in understanding their
customers and building good relationship with customer to enhance their sales.
What is digital marketing
Digital marketing is consider as online marketing which is helpful in promotion of the
brand through digital platform. It is a making relationship between potential customers through
internet. This includes email, social media and advertising and web based media (Bahrami, and
Kiani, 2021). Digital marketing is also known as marketing campaign. Some of the channel
which could be used in digital marketing are search engine optimization, content writing, social
media marketing, pay per click marketing etc. as these helps the organisation in cresting
opportunities for them and making connection with customers as well. There are various
importance of digital marketing such as it helps in increasing promotion of their products and
services. This helps organisation in development of their products and services and also making
improvement in them. Digital marketing is the process of promoting products and services online
which could be resulting in enhancing their sales and making profits as well. Further, it is a cost
efficiency, as when marketing is done physically like newspaper, television ads etc., then this
requires more budget. But if its is done digitally then it helps in reducing cost and saving their
budget in most effective manner.
What is social media marketing
Social media marketing is one of the digital marketing platforms which helps the
organisation in promoting their products and services through various social media marketing
channels. Social media marketing is the powerful tool of an organisation to reach its potential
customers. If customers dose not talk to the organisation, then they can contact with the brand
through several social media marketing channels (Bailey, Bonifield, and Elhai, 2021). Some of
the channels that could be coming in social media channels are Facebook, Instagram, Twitter and
You tube etc. as social media is bringing most remarkable success to the business ad further this
will helps the organisation in attracting audience and increased their profits as well. Some of the
campaigns which are being posted by organisation in order to attract the customer towards brand.
4