Importance of Digital and Social Marketing in Contemporary Businesses

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Table of Contents
INTRODUCTION...........................................................................................................................3
PART ONE:.....................................................................................................................................3
What is Marketing..................................................................................................................3
What is Marketing Mix & Communication Mix....................................................................3
What is Digital Marketing......................................................................................................5
What is Social Media Marketing............................................................................................5
The Importance of Digital and Social Marketing in Contemporary Businesses....................5
PART TWO:....................................................................................................................................6
Significance of Social Media Content....................................................................................6
Companies’ Effective Social Media Campaign and their Screenshots..................................7
Impact of Social Media Content.............................................................................................8
CONCLUSION................................................................................................................................9
REFERNCES.................................................................................................................................10

INTRODUCTION
The report examines the many forms of market strategies that may be used to attain targeted
outcomes effectively and efficiently. Digital media and social media marketing are often
regarded as the most popular and trendy form of marketing and most effective means of
communicating with target audience. The aims of the marking mix and communication mix to
accomplish desired outcomes are highlighted in the report. The report also focuses on the firms'
practical measures to achieving their goals. The digital marketing model and standard seems to
be advantageous for the organisation in terms of leveraging appropriate online platforms to grow
income and attract new consumers via the development of strong connections.
PART ONE:
What is Marketing
Marketing is a collection of activities and tactics used by businesses to communicate the value of
their brand, product, or service to prospective consumers. The corporation has a variety of
marketing strategies at its disposal. It is a type of business practise that focuses on increasing
sales and, as a result, increasing revenue via the use of successful strategies and techniques that
are tailored to the changing business environment (Jafari-Sadeghi and et. al., 2021). Furthermore,
a company's selection on a marketing strategy or core approach is based on a thorough
evaluation of the total demand. Assume that the company's target market and prospective
consumers are young people. In this case, social media marketing might be an effective
marketing technique for reaching out to them by creating efficient excellent relationship
channels. Marketing tactics based on the market's scenario and condition help the firm develop
its sales and, eventually, revenue. Marketing methods based on changing market conditions are
employed to boost sales and aid in efficient segmentation and targeting of the target market.
What is Marketing Mix & Communication Mix
MARKETING MIX
Many firms utilise it as a strategic technique to sell their products or services successfully
and efficiently in the marketplace. This methodology focuses on four Ps to better identify the
target market and changing customer demands. The many aspects of the marketing mix work
together to get the intended results.