Practical Digital Marketing

Practical Digital
Marketing

Table of Content
• Introduction
• Review of digital marketing examples.
• Explain using literature how they contribute to the communication strategy for the
respective organisation, as part of the promotional aspect of the marketing mix.
a) example 1
b) promotional and marketing mix
• Effectiveness and rank examples in order of effectiveness, utilising social media measures.
• Conclusion
• Reference

Introduction
Digital marketing is the consideration of taking the
support of internal sources and the various digital
communications tools in promoting the specific
brand to their potential customers. A digital
marketing refers to the promotion of products and
services via using the digital tools such as social
media marketing, e-mail marketing, context writing
and many more.

What is Digital Communication Strategy
It is the strategy of reaching to their target audience by having
the effective use communication strategy and this is also used
for providing the right message to the right person in respect to
their brand by choosing the right medium to attain the higher
revenue.