Use of Digital Marketing in a Specific Communications Strategy

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Added on 2022/11/30

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This presentation explores the use of digital marketing in a specific communications strategy. It discusses the concept of digital marketing and its various strategies. It also provides examples of how Twitter and Instagram have contributed to the communication strategies of Girls Scout and Starbucks. The presentation concludes with a comparison of the efficiency of Twitter and Instagram in social media marketing.

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Use of Digital Marketing in a Specific Communications Strategy

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