Use of Digital Marketing in a Specific Communications Strategy

BMP3006 Practical Digital Marketing
Assessment 2 - Individual Presentation

Use of Digital Marketing in a Specific Communications Strategy
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Contents
• Definition of Digital Marketing
• An example of Digital Marketing
• Facebook contribution to the communication strategy for girls Scouts Ads Campaign
• How twitter contribution to the communication strategy for Starbucks Ads Campaign
• Understand the concept of promotional aspect in term of marketing mix
• Ranking
• Summary

Definition of Digital marketing
Digital marketing is consider as broad term that may
include all essential marketing channels, methods for
used them to promote the product or service via internet.
The digital marketing is one of conceptual termed on the
basis of electronic devices uses such as mobile phones,
television.