Small Business Enterprise: Analysis and Strategies for Growth

This document provides an analysis of a selected small business, including its strengths and weaknesses. It also discusses comparative measures of performance and ways to overcome weaknesses. Additionally, it explores strategies to maintain and strengthen existing performance and justifies new areas for business expansion.

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 A selected small business and its strengths and weaknesses................................................3
1.2 An analysis of the business using comparative
measures of performance...........................................................................................................4
TASK 2............................................................................................................................................5
2.1 Justification, appropriate actions required to
overcome weaknesses................................................................................................................5
2.2 Ways to maintain and strengthen existing performance.......................................................6
2.3 Justification, new areas in which the business
could be expanded.......................................................................................................................6
TASK 3............................................................................................................................................7
3.1 Existing business objectives and plans.................................................................................7
3.2 Business plans to incorporate appropriate changes...............................................................8
3.3 Action plan for implementation of changes..........................................................................9
TASK4...........................................................................................................................................10
4.1 Impact of the proposed changes on the business
and its personnel.......................................................................................................................10
4.2 Management of the changes in the business.......................................................................11
4.3 Monitoring improvement in the performance of business..................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Micro and small business play a vital role in country and global market also. Every
country want to increase their micro and small business(Ackermann, and Audretsch, 2013). It is
important for growth of economy and provide a support to any country economy. Any
enterprises which have 50 or less then 50 is consider as small business. This business started by
the entrepreneur. Entrepreneur can start their small business with innovate new product or
existing product manufacturing. UK government and other government also provide help to
small enterprises to start their business. These small business provide opportunity to every
entrepreneur to use their skills and ability to get profit and make wealthy itself. When a person
want to start their small business so it have to full fill some terms and condition of government.
Government make many rules to small business. These rules protect consumer right and small
business rights also. Both are work with each other so it is necessary to build a relationship to
increase small business in market(Altman, Sabato, and Wilson, 2010). Small-business terms and
condition follow category one is conditions for good and conditions for service. Small business
also provide better service to their customer and follow all the rule of government.
TASK 1
1.1 A selected small business and its strengths and weaknesses
Oakleaf partnership Ltd. is the consultancy company in UK. This company conduct
employee interview and recruit candidate in other company. Company Chief executive is
Richard Colgan. It company have second position in market. This company is the best leading
company in small business. Company have 50 staff in their small business. The military officer
set the human resource specialist before 11 year. It company refer symbol of courage for
servicemen(Bridge, and O'Neill, 2012). Company staff refers that partnership is follow rules and
regulation and some principle which include integrity, innovation, diversity and passion. All staff
have confidence on their firm and proud to work with this organisation.
Strength of Company

 Reputation in marketplace:- Oakleaf company have a big reputation in UK market. It is
the biggest strength of company. It shows the company goodwill in market and people
also prefer Oakleaf company service. A candidate contact with company for job and it
provide better job for suitable candidate.
 Employee trust on company:- Oakleaf company's employee trust on their company and
provide better service to their company and their customer. Employee trust represents the
company strength in market. A company work on the behalf of their employee. Employee
can increase company strength or decrease.
Weakness
 Diversification:- Company deal with the consultancy and provide job to candidates.
Company have to face many diversity problem in UK market(Burns, 2010). UK have a
broad market sector. Many changes influence the company terms and condition and
diverse work flow.
 Threat of competitor:- Every company have to face competitor on broad market. As
many consultancy firm work in UK market which provide better service as well as
Oakleaf company. So company have to make strategic strategy to make company
environment better.
1.2 An analysis of the business using comparative
measures of performance.
Oakleaf is the best consultancy company in UK marketplace. Company have a great
goodwill in market. It face a stiff competition in market from existing firm and new entrants of
firm in market(Carraher, S.M. and Paridon, 2015). Consultancy firm do not require a huge fund
to investment. Any one can easily start their consultancy business. Due to easy concept many
firms are their in UK market which make competition hard and company have to decrease their
price to survive in competition market. Due to this reason many time company have to face loss
which decrease the productivity of company in market. Their are some method which help to
measure performance of business unit.
 Client satisfaction:- A company always care about their client. A client describe about
the performance of firm. Which help organisation to increase goodwill of firm and
manage their work(Chell, Nicolopoulou, and Karataş-Özkan, 2010). Oakleaf company's

client are fully satisfied with the company work due to satisfaction of client company
achieve a higher growth in UK market.
 Timely delivery:- A company should provide service on time to their customer which is
helpful to increase customer trust. Customer trust increase the loyalty of company in
market. Oakleaf company provide better service to their customer and always try to
provide service on time.
 Reasonable price:- Company should make their price reasonable which provide help in
competitive market. Company have to use many strategy to survive in market. Oakleaf
provide better service in reasonable price that's why company have many customer and
clients(Cowling, Liu, and Ledger, 2012). Many company also hire their employee with
the help of Oakleaf company.
These all are help to measure company performance in market. Company measure their
performance and productivity. If company face any decrement in productivity so company have
option to do different analysis and recognise problem and solve that problem.
TASK 2
2.1 Justification, appropriate actions required to
overcome weaknesses
Oakleaf consultancy is a company which have many strength and weakness in market.
The weakness effect the company efficiency and company productivity. A company always want
to increase their productivity so it have to make plan and effective strategy to remove all the
weakness from firm(Di Domenico, and Miller, 2012). Oakleaf company have to do analysis
about market and find out about the weakness of company. Company should make effective plan
and strategy to remove all the weakness and increase the productivity of company.
Company face employee retention problem in organisation so company have to change in
their employee policy and rules which help to reduce employee retention. A proper workforce
help to improve company productivity. Company should make program to motivate their
employee and start training program to improve their employee skills. If company provide
incentive and other fringe benefits to their employee so employee never left organisations and
do proper work with firm.

Company should always care about their competitor policy because competitors are
helpful to describe about own weakness in organisation(Fassin, Van Rossem, and Buelens,
2011). Company always analyse about competitors strategy, scheme, plan, price and other thing
to make competitor strategy and improvement in market. Price strategy effect the work of
organisation because a client refer lower price so company have to manage their price according
to purchasing power of client. It helpful to increase community trust on firm.
A Company need to develop better corporate social relationship which help to increase
goodwill of firm and make better relationship with communities. Communities are the biggest
part of country. Corporate should follow the rules and regulation of social relationship. Social
relationship increase brand name company loyalty and company trust.
2.2 Ways to maintain and strengthen existing performance
A company always maintain their strengthen and current performance to achieve
company target and goal of organisation(Goss, 2015). Company always care about their
strengthen and how to improve company strengthen. It is very important to increase company
productivity and get benefit in future. Many policies and training program can increase employee
and company skills and help to attract to client. Company can implement new programs to
improve company service in market.
Oakleaf is the best consultancy company it should use market broad area and plan to
cover that area. At present time every person need a better job according to their skills. Oakleaf
can analyse candidate skills and provide that candidate a suitable job. It increase the trust of
candidate and also helpful to mouth publicity in market.
Oakleaf should conduct meeting with multinational companies because every company
always need employees so consultancy company can provide better candidate to MNC's. At
present time all the multinational company refer consultancy to hire new employee. MNC send
their HR manager with consultancy company and conduct interview to analyse about the
knowledge, skills and performance. Each performance measurement can use to analyse about
employee.
Service is the most part of organisation. A firm always care about their service. Service
part increase customer trust and make a brand image in front of communityGronum, Verreynne,
M.L. and Kastelle, 2012). Every community refer service part from any particular organisation.

Service is the additional part of marketing. As Oakleaf is consultancy firm so it can provide
many service to their client. Company's client are the candidate of interviewer.
2.3 Justification, new areas in which the business
could be expanded
At present time UK have very broad and global market are which help organisation to
expend their business and improve their productivity. Company always want to expend their
business so it start analysis in market and analyse about market opportunity to expend their
business. On the basis of opportunity company decide their target, make objective, company
mission and vision. These all are necessary to analyse about market and make effective strategy
to expend their business. As Oakleaf is consultancy company which provide employment to
candidates and take a price from candidates. Oakleaf is working in UK market if it want to
extend their business so it can start their work on global market. It is the biggest market
opportunity to firm. Any firm can start their business on global market but it have to full fill
global need(Jones, and Iredale, 2010). Expend business is the development and growth phase of
organisation. Superior level management make new strategy and plan to promote their business
on global market.
Oakleaf Company open their consultancy branch in another country and promote their
business after a time period company can achieve higher position in different country. All
country have their different rule and norms which is follow by all organisation. Company have to
full fill other country employee requirement. Oakleaf can make client in another market and
provide better international opportunity to their client. Company should follow effective plan and
try to implement that plan.
Company fine many internal opportunity in competitive market which influence the work
of organisation(Lambert, and Davidson, 2013). As Oakleaf have to face many competitor on
global market so it should try to make healthy environment and identify about internal
opportunity in business unit.
TASK 3
3.1 Existing business objectives and plans
A company start their business to achieve target and business goal. Company always care
about their mission, vision and objective which provide a framework to organisation. These

elements describe about that what company want what is the main work of business. Company
start their business with set of objective and try to achieve that objectives with effective plan and
effective strategy(Malhotra, and Temponi, 2010). Objectives, mission and vision are the sub part
of the final goal. Company decide their goal and objective, mission and vision help to achieve
that particular goal.
Objectives of Oakleaf
 Manage employee ownership:- Company always care about their employee and make
plan to manage their employee and their work. Company provide broadly based
ownership to their employee. It make healthy working environment in organisation. An
employee give their fully productivity if company provide their employee freedom.
 Motivate employee:- Company motivate their employee to do work hard and increase
their productivity. As Oakleaf is the consultancy company so it motivate their employee
to increase productivity and recruit more and more employee in other organisation.
Oakleaf company should provide better serve to their employee and clients.
 Customer service:- A company should always provide better service to their customer.
Customer service is the best policy of any company which provide fully satisfaction to
their customer(Malhotra, and Temponi, 2010). As Oakleaf is the biggest consultancy
company so it care about the best job for suitable candidate and provide service regarding
job.
These all are the main objectives of consultancy company. These objectives complete by
organisation and achieve the goal. These objective tell about the organisation work and hot to
implement that work. Implementation is possible after use effective strategy(Rae, 2010). Oakleaf
set their business objective and try to get all benefit in market.
3.2 Business plans to incorporate appropriate changes
Business plan is developed to improve business and innovate new product in business.
Business plan describe about the achievement of business goal and objective. All company make
their business goal and objective to develop their business and implement their business plan. All
business plan refer some strategy and plan to get appropriate result from any specific task.
Company use methodology and do analysis about market and issues in organisation. These issues
should necessary to remove(Sharma, and et. al. 2012). These issue create problem to develop
business plan.

Company methodology use for make effective plan and get market opportunity. Many
competitors are in market who influence the work or environment of market. So company have
to care about the market influences and try to stop impact of influences in our organisation.
As Oakleaf is consultancy company and many other company also work with consultancy
business. Company should identify about the new market and identify about the market
opportunity. Every new market provide better opportunity to all firms(Southern, 2011).
Company have option to grab market opportunity and make effective business plan.
A company can start their business and innovate new product in their existing business.
Company find out internal opportunity with the help of internal environment analysis of firm. A
better option provide better opportunity to companies and give suggestion to firm's employee to
do more and more business and complete the target on time. Company can do analysis in their
target market. Target market also helpful to provide better option of business. Company should
try to develop their business.
3.3 Action plan for implementation of changes
When a company want to implement their business plan so it have to follow a procedure
to implement action plan. Before start any business plan company should decide about the
objectives,mission and vision(Stokes, Wilson, and Wilson, 2010). This is the beginning process
of action plan implement. Company make their business plan to achieve higher growth in
market. So company have to find better option of market and try to implement that option in
reality. Company should follow a procedure which is as follows:-
TASKS/WEEKS 1 2 3 4 5
Setting Aims and objectives
Developing a plan
Allocation of resources
Implementation
Follow up
 Setting aim and objectives:- This is the beginning process of company. Every
company decide their goal and objective. These goal and objectives describe about the
work of company. It also describe about the strategy use by firm to achieve specific

gaol(Storey, D.J., 2016). As Oakleaf is a consultancy company which goal is to be
related with the hire of employee for new business or existing business.
 Developing plan:- It is the second phase which take place after decide objectives.
Company make their plan and develop their plan. Company use effective strategy to
control their plan and implement their business plan. Business plan relies on
productivity and service.
 Allocation of resources:- Company analyse about their resource which can be related
with finance or other kind of resources. All resources help organisation to manage work
and complete work on time(Van Der Wijst, 2012). Resources is the key factor of an
organisation.
 Implementation:- It is the second last phase which describe about that how to start their
plan and start productivity. This is very useful and effective strategy to complete an
action plan and start productivity.
 Follow up:- After implementation company start their follow ups and analyse about
their business plan(Bridge, and O'Neill, 2012). If company get positive result so it is the
success of business plan. Company can use their business plan for innovate new product
and changes in existing product.
As Oakleaf is the consultancy company so company can start their new business in any
market and company have enough resources to implement effective plan.
TASK4
4.1 Impact of the proposed changes on the business
and its personnel
Any changes in business effect the work of organisation. Many changes influence the
work of organisation. These changes have positive and negative impact confirm. Firm decide
about the changes are necessary or not(Burns, 2010). If changes is necessary so how can
company implement that changes to get benefit and decrease loss chance. These changes not
only effect the productivity of organisation but also effect the whole work of organisation.
Company employee also change their behaviour due to unnecessary change take place. These
changes decrease the productivity of company. Many times changes take place internally or
externally which have direct and indirect impact on organisation.

 Workloads:- Company should manage their work with the help of employee but many
times work load effect the employee work and organisation work. Company need more
productivity to manage their work load but employee are not ready top face more work
load(Goss, 2015). So it influence the work of organisation and also decrease efficiency
and employee skills. As Oakleaf company work on UK broad market but company have
unique working style and enough work force to manage work so it helpful to decrease the
chances of work load.
 Morale:- Workforce is the necessary term of organisation. Which help in organisation
work. Company should control and monitor work force to increase productivity. Many
times company provide training and development program to their employee which help
to motivate their employee and increase skills of employee.
 Organisation structure:- Every company follow their organisation structure which help
to define about work force in company and following procedure of company.
Organisation structure describe about the communication system in organisation.
As Oakleaf company also do changes in their organisation structure to manage their work
in another country and replace candidates on better place.
4.2 Management of the changes in the business
Small businesses have to face many changes related to many segment. Small company
start their business and many time market condition and other condition create change in
business work(Goss, 2015). These changes can take place with internal environment or external
environment also. These changes effect the organisation work, business strategy, firm profit,
productivity and other effects which have power to influence the work. Company always try to
manage company internal environment. External environment is unable to change by
organisation.
Organisation have to face internal changes and external changes. These external changes
are refer social, political, technological and other term which have power to influence company
work but company can't stop external factor.
As Oakleaf company also affected by internal and external factor. If any case of strike
take place in organisation so it can change the working environment and influence employee to
do work(Lambert, and Davidson, 2013). As if any change take place in employee provident fund
so it is the example of external environment and it have power to do changes in company policy.

So company should try to manage changes in management and stop the influences in
company work. Company should identify about the internal and external factor. Company can
manage internal factor but unable to manage external factor. Company manager and researcher
can take future estimate and save their business to external changes. Company need a healthy
working environment to stop internal changes in organisation. These internal changes can stop
by company by the use of effective strategy and plan.
4.3 Monitoring improvement in the performance of business
Company can monitor every plan and strategy to complete organisation work. It is
necessary to control and monitor(Rae, 2010). Monitoring stop influence chances in organisation
because company superior level employee can get future estimate and make their company
policy. Monitoring help company to improve their work performance and employee
performance. On these performance company increase their productivity. If company want to
improve their productivity so company have to follow rules and regulation and manage. These
rules and regulation describe about that how company implement their work.
As Oakleaf want to improve their company performance so company have to follow a
procedure which can measure performance and control the issues(Carraher, S.M. and Paridon,
2015). Every company have own internal issues which is remove by organisation with the
effective use of strategy and plan. Oakleaf can analyse their internal factor and monitor on work.
This monitoring help to remove issue and find internal opportunity. It also helpful to increase
employee skills(Bridge, and O'Neill, 2012). Measurement is necessary to also analyse about
employee performances which is helpful to develop training and development plan in
organisation. A healthy environment is necessary to develop organisation work.
CONCLUSION
Many small business are there which help country to provide employment and increase
business opportunity in market. Every business have their strength and weakness. Which
influence company work and work force. Many time company do comparative analysis to
measure performance of company and employee. Company can use many strategy and plan to
remove weakness and increase productivity. Company should follow that program which can
increase strength of company and manage strength of company. Company have option to expend
their business in market but company have to find out best opportunity in market. If company get

an opportunity so company have to decide about the objectives, mission and vision of business
which describe about the company working style. Company make their business plan to
implement but many changes can influence business plan. Every company face changes problem
in organisation. Company can manage internal changes but unable to manage external changes.
External changes take place by external force and external environment of company. Every
business unit have to control their business plan and try to make effective bushiness plan and
implement that business plan to provide better growth to business in market. It is very important
to organisation.

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