Small Business Enterprise

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
1.1Producing a profile of SAY Communications LTD and its strengths and weakness:...........3
1.2Analysis of the business using comparative measures of performance:................................4
TASK 2 ...........................................................................................................................................5
2.1Recommendations and appropriate actions required to overcome weakness in business:....5
2.2 Ways to maintain and strengthen existing performance:......................................................6
2.3 Recommendation for expansion into new areas:..................................................................7
TASK 3............................................................................................................................................8
3.1 Existing business objectives and plans assessment:..............................................................8
3.2 Business plans to incorporate appropriate changes:..............................................................9
3.3 Action plan for implementation of changes:.........................................................................9
TASK 4..........................................................................................................................................10
4.1 Impact of proposed changes on the business and its personnel:.........................................10
4.2 Management of the changes in the business:......................................................................11
4.3 Monitoring improvement in the performance of business:.................................................11
Conclusion.....................................................................................................................................12
REFERENCES..............................................................................................................................13
Book and Journals.....................................................................................................................13
Online........................................................................................................................................14

INTRODUCTION
Micro and small business enterprises are very vital for the country. They play a very
important part in the growth of economy. Hence it is very essential to understand the concept of
small business enterprises (Ackermann and Audretsch, 2013). In 2008, the number of small
business enterprises dominated UK economy. They accounted for 95% of total number of
business enterprises existing in UK. Any enterprise which have 50 or less employees is
considered as small business. These business are operated by entrepreneurs. These small
business enterprises gives people an opportunity to use their skills and ability to turn an
opportunity into a profitable activity. There is a law regarding the micro and small business
enterprises. It is mentioned in the section 382 and 465 of companies act 2006. As per Act, a
enterprise having not more than 6.5 million pound turnover and less than 50 employees is
considered as small business enterprises. It is very essential for an small business enterprise to
improve performance with every change. This report will analyse and provide a way to improve
performance of SBE.
Task 1
1.1Producing a profile of SAY Communications LTD and its strengths and weakness:
Say communication is a media and communication company. It is a hybrid agency,
bringing together healthcare, technology and corporate communications programmes to life
across various discipline and channels. It was incorporated on 30 June 1976 with a registered
office in greater London. It is operating from last 40 years. Mrs Stefania Rucci along with Ms
Susan Judith Laing and Ms Louise Adele Stewart Muir are the director of the company. Its
mission is to go beyond awareness. They want to influence positive behaviours and deliver
change. Their focus is on hybrid thinking(interactive thinking), informed influence on factors of
change and bringing positive change (Altman, Sabato and Wilson, 2010). It has won PMEA
award, 2015 Gold stevie winner of international business awards. The company also deliver
social media activities to the concerned clients and organises various campaigns in many forms.
The total credit of success goes to its team strength. It believes in hiring best people in company
and investing their abilities at right places. Company set SMART targets for itself which helps in
achieving desired long term goals and objectives. SMART targets are specific, measurable,
achievable, relevant, timely. It has set some SMART targets related to:

 Strategy: Strategy of the organisation needs to be insightful and innovative in its
approach.
 Innovation: With innovation company can achieve better client satisfaction.
 Growth: For improved growth company need to boost employee motivation and
performance.
There are many internal and external factors which affects Say communication
performance (Bellucci, Borisov and Zazzaro, 2010). Some of the factors are in company control
but there are factors which are uncontrollable. These factors are:
Strengths:
 Client Portfolio: Say communication have a strong market position which means it have
a strong client portfolio. This strong client portfolio helps it in registering better growth
and also help in attracting more clients towards its services.
 Market Position: The company has a very good market position even after being a small
enterprise it is able to compete with big competitors.
 Team strength: The credit of success goes to the team strength of the company. It has
been able to form task efficient and effective teams.
Weakness
 Diversification: The company is currently offering its services in three major field which
are healthcare, technology and corporate communication and advertising. It still have a
huge scope to diverse its portfolio.
 Threat of competitors: Every company faces stiff competition. Say communication
have many rivals in the market which present competitive environment.
 Staff retention: It is very essential to retain staff. It can be done by providing better
training and development opportunities to the staff.
 Community support: The company is doing its best by providing various informative
campaigns to raise money for the community development (Bridge and O'Neill, 2012).
But more effective system is required.
1.2Analysis of the business using comparative measures of performance:
Say communications is a media and communication company which faces a stiff
competition from existing players and new entrants in the markets. The field of media and
communication does not require huge investment to set up an company. This is the reason there