Evolving Corporate Social Responsibility

The assignment discusses the importance of Corporate Social Responsibility (CSR) in organizations, using the examples of Jones Company and Volkswagen. It highlights the negative consequences of not following CSR rules, including environmental pollution and harm to employees. The solution is to research and implement CSR guidelines, which can improve a company's corporate image, attract customers, and reduce legal issues.

Running head- Contemporary Logistics
contemporary logistics

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Introduction-
In this assignment, I have been hired as the logistics manager in the Jones Company. Which is
not following the CSR rule and indulge in polluting the environment in many ways such as using
high-grade plastic for packaging which is resulting in the death of birds. Lowering down the
employees' position without proper reason and notice and more issues. And for this executive
manager is not concern about is consequence and effect (Clarkson et al., 2015). So I have to
research the company which also not follow the CSR and got affected. So I have to prove the
marketing publication, in brief, to convince the executive to follow the CSR which will leads
good corporate image and promote sustainable development.
Research of other Company
Volkswagen is also one who got a failure in CSR as in a way to become world’s number one car
maker. In a way of competition, they produced an engine which harms environment a lot that
their engine emits 40 times more the legal limits of nitrogen oxide (Tippabhotla et al., 2016).
Finding
It was found that Volkswagen is not following the ethical standards of engineering.
CSR manager is not taking any legal action in respect to legalities associated with engineering
and practices.
Consequence to the company
As a result of not considering the CSR and environment, the CSR manager and various executive
in the organization have been terminated. It has hampered the image of the company also. Any

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unethical standards in engineering may lead to resignation not only of the CEO but also a various
executive.
Need to respond and follow CSR
Due to the adverse negative impact and implication of not following the ethical engineering
standards the company faced a shortfall in regards of the image and various executive have been
terminated and fired which put a long-term effect on company's growth and status. So for this
company, Volkswagen started to manufacture the car engine according to ethical standards
prescribed by the authority and ensured not to produce the engine which will produce nitrogen
oxide in the environment beyond the legal limits.
So the need to change the decision is required in a way to stay ahead and safe from legal issues
and to build the great corporate image.
Marketing publication
Following the CSR standards and ethical standards is must and it will lead the company to build
the good corporate image and brand. Following the CSR guidelines and rules will enable to play
safe and secure in the competitive environment. Following the CSR will attract the potential
customer also as they will feel belongings toward the company. As a part of the society, every
company should follow the CSR.
Here in the case of Jones Company they also need to follow the CSR in a way to protect the
environment and health of the general people. They need to implement the policy and system to
recycle the plastic. Proper investigation and notice should be given in advance for terminating or
demoting any employee in the organization as it will improve the willingness to work and will

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reduce the employee turnover and as a result, good and fine corporate culture and the image will
be formed (Yousaf et al., 2015). And by this way company will be safe from legal issues and
clutches.

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References
Clarkson, P. M., Li, Y., Richardson, G., & Tsang, A. (2015). Voluntary external assurance of
corporate social responsibility reports and the dow jones sustainability index membership:
international evidence. Unpublished working paper, UQ Business School.
Yousaf, Z., Jahangir, M., & Khalid, M. (2015). CSR Initiatives in SME and Its Impact on
Attaining Competitive Advantages. The International Journal of Business & Management, 3(6),
105.
Tippabhotla, V. K. V. (2016). Corporate and social responsibility. The case of Volkswagen. GRIN Verlag.