Contemporary Logistics: Importance of CSR in Building Corporate Image


Added on  2019-09-24

5 Pages719 Words108 Views
Running head- Contemporary LogisticsCONTEMPORARY LOGISTICS

1Contemporary LogisticsIntroduction-In this assignment, I have been hired as the logistics manager in the Jones Company. Which is not following the CSR rule and indulge in polluting the environment in many ways such as usinghigh-grade plastic for packaging which is resulting in the death of birds. Lowering down the employees' position without proper reason and notice and more issues. And for this executive manager is not concern about is consequence and effect (Clarkson et al., 2015). So I have to research the company which also not follow the CSR and got affected. So I have to prove the marketing publication, in brief, to convince the executive to follow the CSR which will leads good corporate image and promote sustainable development.Research of other CompanyVolkswagen is also one who got a failure in CSR as in a way to become world’s number one car maker. In a way of competition, they produced an engine which harms environment a lot that their engine emits 40 times more the legal limits of nitrogen oxide (Tippabhotla et al., 2016).Finding It was found that Volkswagen is not following the ethical standards of engineering.CSR manager is not taking any legal action in respect to legalities associated with engineering and practices. Consequence to the company As a result of not considering the CSR and environment, the CSR manager and various executivein the organization have been terminated. It has hampered the image of the company also. Any

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