Special Interest Tourism: Overview, Impact, and Analysis

Special Interest
Tourism
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Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Overview of special interest tourism products and services........................................................3
How customer motivations, needs and expectations influence special interest tourism.............4
Analysis of the relationship among customer motivations and influences and special interest
tourism products and services......................................................................................................5
Critical analysis of how diverse consumer motivation and expectations met by special interest
and niche tourism markets, products and services.......................................................................5
PART 2............................................................................................................................................6
Interpretation and assessment of relevant data and statistics on the scale and scope of selected
interest market.............................................................................................................................6
An analysis of the impact of special interest tourism on selected designation and how tourism
providers respond to customer needs and expectations...............................................................7
Impact of special interest tourism on selected destination, applying relevant data and statistics
.....................................................................................................................................................8
Examination of new and emerging special interest markets, products and providers.................8
Evaluation of the impact of market forces and trends on the development of special interest
tourism markets...........................................................................................................................9
Critical evaluation of the development and impact of special interest tourism on selected
destination..................................................................................................................................10
PART 3..........................................................................................................................................10
Covered into PPT.......................................................................................................................10
CONCLUSION..............................................................................................................................10
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INTRODUCTION
Special interest tourism is explained as travelling with the primary motivation of practicing
or enjoying a particular interest. This can consider unusual hobbies, activities, themes or
locations which tend to get attention of niche markets. It is tourism that is modified to a specific
attention and action. Tourism operators will work to modify traveller’s activities that provide to
particular interests for teams and people. In specialist tourism, individual travel to fulfil a certain
interest or requirement (Soleimani and et. al., 2019). This kind of tourism considers sports
tourism, adventure, health, nature and many more. Special tourism gets attentions a smaller
population of greatly dedicated individual regarding a specific interest. These concerns may
consist extraordinary hobbies or practices which are assume by only few individuals. Holiday
Architects is a special interest tourism organisation which was incorporated in 2010 and offers its
travelling and tourism services globally. It provides tour packages for different locations as per
consumer and tourist interests. This report will consider information about target audiences
motivations, needs and desires that influence special interest tourism, relationship among
consumer interest and influence and tourism organisation products and services. Moreover,
statistical information in term of scope of Holiday Architects in specific market, impact of
company on selected location and impact of market forces and trends over the growth of
respective firm markets. Further, will explain about to design and pitch tourism enterprise
product, service and experience to meet customer needs and justify rationale for tourism
organisation’s product, services and experiences.
PART 1
Overview of special interest tourism products and services
Holiday Architects is a special interest tourism organisation which was established in 2010
and is headquartered in Cheltenham, Gloucestershire, UK. The number of employees of this firm
is within 50 as it is a small firm and operates its business internationally by offering tour and
travelling services or products as per its target audiences (Pharino, Pearce and Pryce, 2018). The
firm was incorporated by Andy and Damien in 2010 that united their knowledge about luxury
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travel sales and service with their digital marketing proficiency. Starting in a spare bedroom with
negligible overheads, they perfected their capability in paid digital search and rapidly started to
better much outsized rivals. Growing from just one destination during launch, now the firm
operating over 20 locations. The establishment put together tailor made individual holiday
concentrating on cultural touring. Along with this, the administration of this enterprise offer
accommodating facility of beautiful, characterful, sagaciously priced hotels and take immense
satisfaction in introducing these little gems to its target audiences. By designing an effective
holiday as per needs of its potential client, they offer better travel and tourism services. Along
with this, the management of firm design tour packages as per consumer and including unique
hotels, original venture and attractive holiday suggestions.
How customer motivations, needs and expectations influence special interest tourism
Customer motivation, needs and expectations refers to an internal state that drives
individual to find out and purchase commodities or facilities that satisfy conscious and
unconscious demands or requirements (McKercher, 2020). The satisfaction of those necessities
can then encourage them to make a repurchase or to identify diverse products and services to
better satisfaction those wants. There are some factors through which consumer’s motivation,
needs and expectations can influence Holiday Architects. The explanation of them as below:
Price- It is the first and foremost factor of consumer decision making that can influence
respective enterprise. If target audiences of Holiday architects get tour package at relevant cost
including effective services then it positively impact the firm in term of increasing sales and
profits. But when price of tour packaging is high and quality of facilities is low, then it can
negatively affect the firm in form of reducing customer base.
Empathy- It is another important factor of customer needs as when people take the benefits
of the services of an enterprise then they have the desire to get in touch with organisation so that
when they face any problem, they can get solution of it on time. In context of Holiday Architects,
if the firm offer effective customer service facility to consumer till the end of the travelling and
tour and help in resolving their problems within this period, then it favourably influence
consumer and they repurchase the products and tour packages.
Options- It is an essential factor customer expectation and highly influences business of
respective firm. When people purchase tour package, then the management of Holiday Architects
have range of tour products having with several destinations with effective cost so that they can
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