Special Interest Tourism: Opportunities and Barriers

Part 3

 Introduction
 Pitch on special interest tourism
 Identification of opportunity
 Detailed description
 Potential customers
 Barriers that need to be overcome
 Conclusion
 References

Special interest tourism is considered to be the tourism in
which tailored tourism activities are provided to the
customers by the hospitality organisation with the aim to
satisfy the special need of the target market. This
presentation is prepared for Holiday Architect which enables
them to develop effective understanding of the travellers.
The company has been offering small and special interest
tour since 2010 as per the need of the customers.

Company overview: Holiday architect is tour and travel organiser which is established
in Nepal aiming to satisfy the need of special interest tourist by offering them better
quality products and services in context of travelling to the destination as per their area
of interest. The company aims to maximize their profits and revenue by targeting niche
market of special interest tourism through better quality and authentic services in
comparatively lesser cost than the competitor