Design and Pitch a Special Interest Tourism Product, Service and Experience

SPECIAL INTEREST TOURISM

TABLE OF CONTENT
• PART 3
• Design and pitch a special interest tourism product, service
and experience

PART 3
Design and pitch a special interest tourism product, service and experience
Tourism Product:
• Holiday Architect is the home of different destination holidays which designs destination
accordingly customers need so that such place can improve their experience effectively.
• Holiday Architect plans to design adventure tourism in UK as destination place. The reason
behind is that there are numerous tourists who like to visit adventurist places and likes to do
adventurist activities.
• Such tourism is highly famous among young tourists and they always look for such tourism
places. Adventure tourism allows the tourists to step outside from their comfort zones and
achieves new thrilling experience which brings satisfaction in them.
• Holiday Architect includes various adventurist activities like skydiving, scuba diving, hill
climbing and exotic surrounds which encourages tourists to take risk.

CONT...
Targeted customers
• To target specified customers uses market segmentation strategy by Holiday Architect. Market
segmentation is the procedure of dividing market into different segments such as geographical,
demographical, socio-economical and psychographic.
• With this strategy Holiday Architect targets demographical, psychographic and geographical
segments which are further classified on the basis of customers. by demographical segment Holiday
Architect enables to subcategorized customers in term of age, culture, gender while psychographic
segment is further classified tourists in term of their spending behaviour. Geographical segment is
further classified customer accordingly areas.
• Thus, Holiday Architect targets upper and middle class who have great spending behaviour in order
to gain great tourism experience. Young tourist is the major targeted customer for the Holiday
Architect because they are highly interest to visit adventurist places.