Brands in Business Practice

41 Brand Management INTRODUCTION .3 TASK 1.3 P1) Significance of branding as a marketing tool along with its emergence in business practice3 M1) Discuss how brands are managed overtime with the help of appropriate branding theories, models and concepts 5 P2) Discuss the components of a successful brand strategy 5 M2) Apply appropriate example in context of organization 7 TASK 2.7 P3) Discuss strategies of portfolio, brand equity and brand hierarchy 7 M3) Examine portfolio management, brand hierarchy and equity with