Tourist Resort Management: Types, Challenges, and Market Research

41 TOURIST RESORT
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
LO-1.................................................................................................................................................1
P-1: Types of resorts, their features and the challenges in managing them.................................1
P-2: Operational requirements of the specialist areas in the range of resorts..............................2
LO-2.................................................................................................................................................3
P-3 Explaining the different types of resort packages and how they will fulfil the sales
objectives.....................................................................................................................................3
LO-3.................................................................................................................................................4
P-4 Conducting the market research on the resorts locations and needs of target markets.........4
P-5 Analysing the business plan that is based upon the market research and findings...............5
LO-4.................................................................................................................................................6
P-6 Examining the different sustainable approaches and practices of resorts ............................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Tourist resort management is a type of service that is provided in the hospitality industry
where various leisure opportunities, recreational activities, restaurant and the accommodation
services are provided to the customers. The chosen firm of the report is Old course hotel golf
resort & spa. This project shall be highlighting on the various types of resorts, their features and
the problems that are faced in managing it. It shall be reflecting the specialist areas and the issues
in managing them. Apart from that further the project shall be demonstrating the various resort
packages that are available to the customer. Further the report shall be showing the development
of the resort package that fulfils the needs of the consumer preferable locations. In order to
conduct this specific market research shall be undertaken and the potential target market shall be
selected. Lastly the project shall be depicting the various guiding principles for achieving
sustainable tourism for the selected hotel resort.
MAIN BODY
LO-1
P-1: Types of resorts, their features and the challenges in managing them
Ski resorts- They are one of the types of resorts which shall be providing the recreational
activities in the form of winter sports like skiing, snowboarding, ice-skating and snowmobiling
etc. They have the availability of proper equipments that are required for these winter sports. The
major features are that they can be available at the cold places like Switzerland, Austria etc. it is
considered as the luxurious properties and is highly charged as the maintenance of these resorts
are very challenging. The major challenges for the owners are at the time of summers,
maintenance of the highly priced equipments of the owner and that they also cause severe
impacts on the Alpine landscape and the ecosystem. (Song, Wang and Lyu, 2021).
Spa resorts- Another popular type of resort is the Spa resort where they offer special services
related to the spa and the health and the personal care are offered. Treatment and the warm water
bath are some specialized services that can be provided at these resorts. The services that are
provided are the professionally administered ones which can be conducted at the time of springs.
Nowadays these resorts have been developed to provide the additional services like the multi-
cuisine, physical exercises and the other recreational programmes to attract the potential tourists
who are in demand for the relaxation and the relieving of the stress. The major challenge is
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regrading hiring the professional experts who can provide the services that can be pleasant for
the visitors and ensures relieving the tensions.
Beach resorts- They are developed at the edge of beaches and the view of the seaside. They
attract majorly the tourists who use these resorts for the vacation-al purposes. There are many
seaside activities that are provided to the customers so that the accommodation is pleasant, and
they enjoy their trip (Dryglas and Różycki, 2017). The beach equipments are rented by the
tourists like the umbrella, cabanas and the catamarans. There are many water sports that can be
done in these resorts like the parasailing, scuba-diving, jet skiing, boating and the beach
volleyball. The marketing of these resorts can be done effectively to attract the potential
customers of the business. The most significant challenge is to maintain the cleanliness and
hygiene of the beach. The examples can be Exotic Caye beach resort in Belize and the Dominic
Republic's Allegro.
All-inclusive resorts- They are the most popular type of resorts where almost all the recreational
and the entertainment activities are provided to the customers. They generally operate on the
fixed operating cost model. They include the variety of services through executing the vertical
integration in the market like by the bookings of the air transport, hotel transfers etc. The major
challenges are that they are highly priced and because of that reason only the niche group of
customers can be attracted.
P-2: Operational requirements of the specialist areas in the range of resorts
The operational requirements differ on the services and the facilities that are provided by
the variety of resorts. The major focus is on the specialist areas of the resort and the customers
are also attracted based on these areas. For example in a beach resort the beach and seaside view
is the major area which is to be developed and maintained by the authorities.
Some crucial specialist areas and their associated operational requirements are:-
Beach resorts:- In the beach resort the major specialist areas are the water sports and the food
and beverage requirements. The crucial operational requirements of the company are:-
 In order to conduct the safe and secure water sports like the parasailing, scuba-diving and
jet skiing etc. firstly all the equipments are required (Torregrossa and Capitanescu, 2019).
Apart from that proper trainer has to be arranged so that the guests can be helped in
performing these activities. The regular maintenance of the equipments like the boat, life
jackets etc. are to be maintained.
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