Tourism Resort Management

Tourism Resort Management
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Table of Contents
INTRODUCTION...........................................................................................................................2
LO 1.................................................................................................................................................2
P1- Varied styles of resorts, their key features and problems in context of managing business
................................................................................................................................................2
P2- Differences in operational needs of specialist areas and challenges while managing areas
of resorts.................................................................................................................................4
M1- Management strategies and methods to overcome challenges and problems................5
LO 2.................................................................................................................................................6
P3- Types of resort packages and their effectiveness in regard to fulfil sales objectives of
company.................................................................................................................................6
M2- Critical evaluation based on implication of developing different resort packages.........7
LO 3.................................................................................................................................................7
P4- Determination based on needs of target market...............................................................7
P5- Business plan for a resort package relies on findings of market investigation................7
M3- Critical analysis based on needs of consumers and create a resort package..................9
LO 4.................................................................................................................................................9
P6- Appropriate methods, initiatives and practices implemented by Old Course Hotel Golf
Resort & Spa...........................................................................................................................9
M4- Effectiveness of approaches and other things in context of adding brand value..........10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Tourism resort management is an essential part of lodging and hospitality industry, with
the help and support of different managers within resorts or hotels administration operated their
business in effective manner. It can be defined as procedure or system that can prepare important
plans to manage functions of a resort and individuals to market comprehensive holiday’s
facilities as well as services for tourists. The current assignment will be based on Old Course
Hotel Golf Resort & Spa, which falls under list of leading resorts in the United Kingdom. This
study will explain different forms of resorts, their qualities and challenges faced by firms while
managing them. It will define differences in operational requirements of particular areas and
issues in context of managing these. This report will describe kinds of resort packages, their
effectiveness and will also clarify needs of select target market.
Furthermore, this assignment will justify a business plan for a resort package and
sustainable practices, approaches & initiatives will implement by above chosen firm.
LO 1
P1- Varied styles of resorts, their key features and problems in context of managing business
Resorts is self contained business establishment that attempts to cater the most of a
vacationer’s wants, such as lodging, shopping, entertainment, drink and food. In the world, there
are different type’s resorts available that has been managed with skilled and experienced
workforce (Kuščer and Dwyer, 2019).
Ski resorts-
These types of resorts are developed for snowboarding, skiing and other winter sports
like ice fishing, snow tubing, snowmobiling etc (Spandre and et.al., 2019). In Europe, a ski resort
is villages or towns in a ski area such as mountainous area with ski lift system and pistes. It has
been analysed that these kinds of businesses are especially located on southern and northern
hemispheres on all continents. These kinds of resorts are usually located on hill areas as they
need a wide slope where people can enjoy their vacations with family and friends. They provide
range of services to guests.
Beach resorts-
Another form of a resort is beach resorts, where millions of people are seeks to visit and
spend their precious time away from work and life stress. These sorts of resorts are most popular
in the whole world, it is a full service vacation lodging facility, established at seaside, where
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view of sunset gain attention of visitors (Mustapha and Awang, 2020). At these places people
have access to enjoy time into a private pool or beach, they primarily concentrate on tourists.
They are able to offers the best and quality range of amenities and services that make people
happy.
Lake resorts-
One of the most famous and well known locations for a resort in the world is near a lake
or river of a dam. At these places individual or tourist enjoy a lot because lake resorts gives
memorable things to them which he or she can capture in cameras or other electronic devices and
then keep them for longer period of time (Podrezov, Mäkelä and Mischke, 2020). Just like other
types of resorts, it also has some key features that help obtain several benefits to management in
different forms such as increase profits margin, revenue, consumer base and rating.
Island resort-
An Island resort established away from madding crowds provides a charm of its own.
These are famous with those who actually relish lake. Those resorts where water is clearly offer
pleasure trove of their own are also included in list of these locations. This category of resorts are
mostly located with tropical Island where management provide luxury, peaceful and complete
seclusion services that people’s are mostly looking for. In the whole universe, there are so many
Island Resorts are accessible including Komodo Island resort.
Basis Ski resorts Beach resorts Lake resort Island resort
Features The main feature
of these resorts is
its location
where paths has
been marked for
skiing known as
trails and runs.
Ski areas usually
have one or more
chairlifts for
taking one step
ahead of skiers
The best thing
about a beach
resort it their
view during sun
set and rise at
middle of sea.
They provides
many services
and mostly
includes
recreational and
entertainment
Infinity pool, the
sound of water
waves and view
after sun set are
included in list of
key features of
Lake resorts.
They are mostly
relying on
natural
atmosphere that
attract tourists
such as
biodiversity of
coral reefs,
beaches and
forest.
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