Planning for Growth: Strategies and Funding for Shoreditch Grind

PLANNING FOR GROWTH

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
SECTION A.....................................................................................................................................3
Key consideration for Growth and Opportunities.......................................................................3
The Ansoff’s Growth vector matrix............................................................................................4
Methods for accessing the funding..............................................................................................5
Business plan for Shoreditch Grind.............................................................................................6
SECTION B..................................................................................................................................10
Exit strategies.............................................................................................................................10
CONCLUSION..............................................................................................................................13

INTRODUCTION
Planning for growth refer to the growth in the market for the company and analysing the best
strategies to make sure the company can take the advantage of market. GRIND is a café and bar
with different shops and outlet in UK and are working in expansion of the company in other part
of UK with new product strategies, this report will be discussed in the consideration of growth
and opportunities and will study the funding and types and ways for small business to exit
strategy.
SECTION A
Key consideration for Growth and Opportunities
BCG matrix: -
It is created by Boston consulting group, the BCG matrix- it is also known as the Boston
or growth matrix, it provides the strategy to analyse the product and according to the growth &
relative market share.
The BCG matric is explained in 4 ways as the stars, cash cow, dogs, question mark: -
Star: - Star products are those products which are the best market product for the company and
those products who generate the most cash flows and profit for the company. Star product of the
GRIND are its coffee and organic coffee which are the best in the product quality and company
rely on them to be the best and first preference from its customers.
Cash Cow: - Cash cows are that product of the company which work as the market leader, cash
co product is those products with hight market share but low in growth prospects. Cash cow
helps in provide of cash required to the question marks in the leading market. As it covers admin
cost to company, research funds & development. Investing in the cash cows help in level of the
productivity & gain passively to maintain the company debt. Cash cow products of the GRIND
are its coffee and the burgers with cookies and company promote them to get more of the
audience.
Dogs: - Those products which are low in market share and low in growth rate. They are nor
consuming the great deals of cash neither earning. Dogs product are considered as cash traps as
they have money invested in them but no outcomes and they are prime candidates in divestiture.
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Investing in green tea and are the dogs product for the company and investment in high amount
is a stuck of money (Mohajan, 2017)
Question marks: - It is a high growth prospectus with low market share, as they consume a lot
of the money and bring only few in return and at end, they are loss in money to the company. But
they can be growing high and can be star and cash cows if the product is potential for the success
and growth. Question product of GRIND are the fruit beers but as providing the good potential
can change it in the star product.
Preferences: - Understanding the preferences of the audience and making strategies accordingly
so that the company can get the best in the result to make the better utilisation of the resources.
Competition: - Competition and the market competitor is a huge risk to the company and
GRIND focus on the development in the product and offering the best of the quality to the
audience than the competitor to capture the market.
Passion: - Company need to be passionate in service and customer segment, as its not important
to get positive result always so the company need to be passioned towards the working and keep
working to capture the market with hard work and passion.
The Ansoff’s Growth vector matrix
The Ansoff Matrix
It helps marketers and leaders of business a easy quick and simple way to think of the
risk of growth. It is also known as the product and market expansion grid; it used to analyse the
strategies and plans for growth (Khairat, 2016). The matrix explains 4 strategies to grow and also
help in analyses risk of each strategies.
Market Penetration: - This strategy is used to increase the sales of the existing products of the
existing market. It requires the decrease in the prices of product to attract the customer &
increase the promotion of the product and distribution channel efforts. This strategy includes the
acquiring competitor in same marketplace. Companies need to decrease the prices of the product
which lack in the market and provide new technique to attract the customer.
Product development: - Product development refer to the creativity and involving the new
product in the existing market to research and developed product range. The company provides
all new product with the aim to attract the existing market to get advantage in the market and
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