Strategic Human Resource Management for TCG

47 STRATEGIC HUMAN
RESOURCE
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...............................................................................................................3
MAIN BODY ......................................................................................................................3
Task ..................................................................................................................................3
P1 Current trends that influence an TCG HR strategy..................................................3
P2 Analysing internal and external factors that influence HR practices.......................5
P3 Applying relevant theories relating to growth and development of TCG SHRM ....8
P4 Evaluating appropriate Change Management (CM) model that support HR
strategy........................................................................................................................10
P5 Explaining how HR Outcome can be measured and monitor................................12
P6 Evaluating how HR management & development can support sustainable
performance by achieving objectives..........................................................................14
CONCLUSION.................................................................................................................16
REFERENCES................................................................................................................17

INTRODUCTION
Strategic Human Resource Management (SHRM) Comprises HR polices
for implementing effective solutions for overcoming business problems. It is
connected with attaining objectives for long term which enables
sustainability of organization. In current era, competition has increased to
peak level that requires effective measures to beat other similar firms
operating in industry. The selected company in present report is Thomas
Cook Group (TCG) of United Kingdom of travel & tourism industry.
Organization comprises several subsidiaries. It deals as tour operator and
airline service provider agency. The current case study current trends that
influence HR practices of business by giving emphasis on external and
internal both factors. Present case study will comprise relevant theories,
concepts relating to growth & development regarding HR activities of TCG.
Appropriate management tool that can support human resource strategy. It
will explain outcome that can be measured & monitored. Furthermore,
current report will evaluate how effective HR management can provide
sustainable performance to meet organizational objectives.
MAIN BODY
Task
P1 Current trends that influence an TCG HR strategy
Human resource management plays crucial role in attaining
organizational objectives. There are several factors that influence the
performance of subordinates by giving positive or negative impact on HR
approaches. Current trends and development that affect human resource
practice of Thomas Cook Group area s follows:
Innovation
It is related with implementation of new ideas, opinions and methods
for meeting upcoming organization requirements. Human resource practices
encourages employees to participate in decision-making procedure for taking

suitable course of action. TCG allows its subordinate to share their ideas so
that creativeness can be obtained and existing position may get modified
(Christensen, 2019). It impacts positively on policy formation as employee
relation and engagement can derive. There are several innovations in
travelling industry has taken place due to more attention on encouraging
staff to contribute their full potential.
Blockchain
It is a technological device software that provide assistance to
employee management for attaining transparency, efficiency, etc. In addition
to this, ease is obtained for maintaining records regarding payrolls,
compensation, etc. Digital process makes the whole process of personnel
management more strategic through providing cyber security and fraud
prevention can help organization get completion of objectives (Bakker, and
Albrecht, 2018). It affects TCG human resource practices in favourable
manner.
Artificial Intelligence (AI)
One of the most important trend that is occurring in current time is AI
usage. It simplifies the process of HR by utilizing various technological
devices (Wood and Kispál-Vitai, 2017). In modern time it is used to educate
employees, providing experience, performance, answering queries of
subordinates. It provides assistance in solving various challenges that
becomes difficult with usage of AI. In travel and tourism industry the biggest
trend is allowing customers to get all details about landing, arriving, food
beverages information. Moreover, Human resource strategies get heavily
influence from digital changes occurring in industry.
Workplace experience
To get full potential of employees it has become essential for TCG to
make suitable working culture. It also covers compliance with various rules &
regulations prevailing in industry for safety of subordinates (Jurado-Caraballo,
Quintana-García and Rodríguez-Fernández, 2020). In addition to this,
encouraging, empowering and human centred working culture can help