4Ps/ Marketing Mix for Kellogg's and Weetabix

MG412 Principles Of
Marketing

Table of Contents
Main Body.....................................................................................................................................3
Micro segmentation of customer...............................................................................................3
Macro segmentation of consumer..............................................................................................4
Conclusion.....................................................................................................................................5
References.....................................................................................................................................6

Executive Summary
The main aim of this analysis is to identify various tools of marketing that can use by
respective company. This helps to make a strtegies for comparing two brands such as
Kellogg’s and Weetabix. Both of the company providing good qualities of item. This report
will idetify target audience that is highly acquire for these products. So conducting this
analysis marketing mix sholud be used that is 4 P’s. It helps to summaries varios tactics that
adopt by business according to purchasing behaviour of customers along with their spending
potential. That helps bring a competitive benefits for a long period of time.